Tuesday November 23, 6:01 am Eastern Time
Company Press Release
SOURCE: E*TRADE Group, Inc.
E*TRADE Teams Up With the NFL to
Sponsor Superbowl XXXIV Half-Time Show
Supports the Biggest Event of the Year in Sports Entertainment
MENLO PARK, Calif., Nov. 23 /PRNewswire/ -- E*TRADE Group, Inc. (Nasdaq: EGRP -
news) today announced that it has signed an agreement with the National Football League (NFL) to
sponsor the Super Bowl XXXIV Half-time Show. Terms of the agreement were not disclosed.
The NFL's championship game will be played at the Georgia Dome in Atlanta on January 30, 2000.
The E*TRADE Super Bowl XXXIV Half-time Show, to be produced by Walt Disney Attractions,
Inc., will air live on ABC and will be seen by more than 130 million viewers.
''E*TRADE is excited about the opportunity to be the title sponsor of the Super Bowl XXXIV
Half-time Show,'' said Michael Sievert, vice president of marketing, E*TRADE Group, Inc. ''By
supporting one of the first major sporting events of the new millennium, E*TRADE will once again
reinforce its leadership in the marketplace.''
ABC plans to promote the E*TRADE Super Bowl XXXIV Half-time Show with promotional
messages during the network's broadcast of the NFL Wild Card games on Saturday, January 8. The
network also will promote the half-time show during the Super Bowl pre-game show and the first
and second quarter of the Super Bowl itself.
''The NFL is delighted with E*TRADE's commitment and enthusiasm to support the NFL's biggest
game of the season,'' said Sarah Levinson, president, NFL Properties, Inc. ''We seek to align
ourselves with industry leaders who will enhance the fan experience, and believe that E*TRADE will
make a great partner towards that end.''
About E*TRADE
E*TRADE, a global leader in electronic personal financial services, is the world's most-visited online
investing site according to Media Metrix (9/99), offering value-added investing and research features,
premium customer service and a redundant, proprietary Stateless Architecture infrastructure. In
addition to the US, E*TRADE presently serves customers through branded web sites in Japan, the
U.K., Sweden, France, Australia, New Zealand, and Canada. E*TRADE has been ranked the
number one online brokerage by Gomez Advisors (for four out of the last five quarters), Lafferty
Information and Research Group, PC Magazine and Smart Computing magazine. E*TRADE
Securities Inc. (Member NASD/SIPC), and its parent company, E*TRADE Group, Inc. have
offices in Northern California and in other major business centers in the US and worldwide.
Important Notice
E*TRADE is a registered trademark of the company. All other trademarks are properties of their
respective owners. The statements contained in this news release that are forward-looking are based
on current expectations that are subject to a number of uncertainties and risks, and actual results may
differ materially. The uncertainties and risks include, but are not limited to, changes in market activity,
market acceptance of the Destination E*TRADE web site, anticipated increases in the rate of new
customer acquisition, the conversion of new visitors to the site to customers, seasonality, the
development of new products and services, the enhancement of existing products and services,
competitive pressures (including price competition), system failures, economic and political
conditions, changes in consumer behavior and the introduction of competing products having
technological and/or other advantages. Further information about these risks and uncertainties can be
found in the information included in the annual report filed by the company with the SEC on Form
10-K (including information under the caption ''Risk Factors'') and quarterly reports on Form 10-Q.
CONTACT: Heather Fondo of E*TRADE Group, Inc., 650-331-5978, or hfondo@etrade.com; or
Pam Livingston of Hill and Knowlton, 415-955-2279, or plivings@hillandknowlton.com, for
E*TRADE; or Chris Widmaier of the NFL, 212-450-2066, or widmaierc@nfl.com.
SOURCE: E*TRADE Group, Inc.
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