SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : AUTOHOME, Inc
ATHM 23.40-1.0%1:24 PM EST

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: Islander99 who wrote (17304)11/25/1999 7:58:00 AM
From: edamo  Read Replies (3) of 29970
 
islander....re: benefits of aol/athm deal

forget about "eyeballs", as they are not constant generators of revenues. consider the following:

1)aol has 21m subscribers
2)majority of aol subscribers have cable tv
3)many cable tv subscribers have access to athm service
4)aol subscribers like their "community" and prefer over athm service
5)if aol can be delivered over athm then:

how many aol "subscribers" will rush to activate the athm broadband delivery of their existing cable tv service?

if only 10%, that would instantly triple athm subscriber base, not with "eyeballs" but with monthly revenue generated "subscribers". perhaps the aol subscriber would give less subscription revenue to athm then a true athm subscriber, but there exists strength in numbers, makes business sense to grow with strategic alliances.

summary:

aol has subscribers, athm has broadband. athm wants more subscribers, aol wants broadband......not a bad trade off....everyone benefits...and regulatory problems vanish
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext