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Non-Tech : Barnes & Noble (BKS)

BKS 6.490

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Aug 19 5:00 PM EST

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To: Crystal ball who wrote (1598)	11/25/1999 2:53:00 PM
From: Chuzzlewit	Read Replies (2) of 1691

bnbn is not a tracking stock. It is a separate and distinct company. And frankly, I am glad that BNBN was spun off. e-tailing is by and large a losing proposition. If you spend some time examining the 10-K and 10-Qs of AMZN you will clearly see why. They must spend heavily on advertising (which consists to a greater and greater extent on TV and print advertising); handling costs are high; the promise of profitability is a mirage. Why should BNBN be profitable when AMZN is not? The main beneficiaries of retail e-commerce will be the infrastructure suppliers (hardware and software) and the publishers (because of the elasticity of demand) and manufacturers of goods sold on the internet. TTFN, CTC

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