WOW! Let me be the first to thank you, CC, for taking the huge amount of time and effort required to do this summary!
Net Shepherd's president, Don Sandford's made the comment that their "greatest challenge is to educate the market on the possibilities of their ICM Version 2.0 and their compelling business models".
You may think the comparison a bit of a stretch (or may not <gg>), but this phrase leapt out at me. Mitch Kapor (first computerized spreadsheet (on the Apple I), then Lotus spreadsheet on the PC, then Lotus Notes, then the Electronic Frontier Foundation, then...) often said that his biggest struggle once he decided that he'd "done" spreadsheets and had determined what the next major (I can't help using the phrase, sorry!) paradigm shift in computers would be and went on to create that - Lotus Notes - was to find ways to make people understand what Notes really, truly was.
In other words, for several years, Notes was the "yeah, but what IS it?" tool. People didn't get it, didn't click on the huge potential. They were used to seeing things one way: you want to accomplish a job, you buy a tool that is designed specifically to do that job. Notes, however, was a tool that changed your whole environment, the whole way you worked! You had to put it to work FOR you.
I can't help but see a parallel here: NSI has a tool that lets you change the way you work, the way you approach solving your problem. People find it harder to understand this, so NSI is not only developing a base to bring in some revenues through the application of the tool in some subsidiary businesses, they're also evangelizing, demonstrating the potential.
What do you think, am I off base here?
WUWT |
