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Technology Stocks : Net Perceptions, Inc. (NETP)

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To: Smear_campaign who wrote (2053)11/27/1999 3:40:00 AM
From: allen menglin chen  Read Replies (1) of 2908
 
RB about NETP! behind-the-scene players
ragingbull.com

Hammers, nails, and screws

Thus, instead of diving head-first into e-tail stocks, it makes far more sense to take a look at some of the behind-the-scene players providing tools that should be found in every e-tailer's toolbox this holiday season. After all, attracting new customers, developing excellent fulfillment capabilities, and designing a user-friendly site is only half the battle. Building long-term customer relationships and cross-selling existing customers is what will really separate the e-commerce men from the boys. For example, real-time personalization and one-to-one marketing firms like Broadvision (BVSN) and Net Perceptions (NETP) will increasingly become a crucial component of every e-tailer's arsenal. Direct e-marketing firms like Message Media (MESG) and Exactis.com (XACT) will also be valuable customer relationship components. However, most important to this mix will be service firms.
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