So hind-sight is 20/20, so shouldn't that be a lesson on future applications? If you consider the breeze just released and the huge "what could have been" a solid impact, the marketing in retrospect should have been obvious. Marketing a project, product is visionary, nothing less with do.
So lets consider when the breeze was first attached to the FCM chalkboard, and how they, "franklin" may have viewed this product built around their company, possibly a marketing strategy, and for what purpose for the next 3 to 5 years.
First thing, someone else had built a separate gateway to the PC. Ok, so we will also build one for the PC, and maybe incorporate this into the communication companies buying time to FNet and also purchasing the Tempest? What exactly were they thinking at the time, build first, then they will come?, oh my.
Let me make this clear, this has nothing to do with actual products coming out of Franklin, only the projected marketing plan, with envisioning where this product will be in a few years.
So two and a half years ago Franklin says, "lets build a 2 port dvg product for the PC, after we build it, we can sell it to the people that want to buy it".
Sounds like a grand plan, right?
Hell no..... Two and a half years ago, this product was out there strong, into the main stream of VAR / OEM market. So where was the marketing plan so that by the time the breeze was built, they'd have a ton of opportunities "outside" the normal VAR / OEM route? None, nada, zilch.
That remains the problem with Franklin, its not the products, but the marketing plan that is required to me nurchured daily, watched closely, changed as the market changes when your envisioning a two year release. Thats it in a nut-shell why Franklin has not succeeded in capturing the attention with their products. If you don't have someone watching the market, daily, spending hundreds of hours weekly for suttle drifts, you'll loose every time.
Two and a half years ago, Franklin should have known the market would be saturated with products like this. How could Franklin have directed this particular product into something that sizzles. Where could the niche selling point be outside the usual "build & buy" scheme?
The key word for and beyond the year Y2K through Y3K will be "lease". That can reflect a purchase of hardware to lease the software, or just lease the software. That is and will be the basic core of all internet related products and applications for the next 20 years. Defining how your company fits into this mold will result in either a dismal failure, or a visionary market plan to build upon.
Remember what Frank said in the last news release? "we see all sorts of giveaways" that my friends should have been the theme song of FCM over 3 years ago. I was talking about it then, and specifically to FWP.
Here's the clincher: In the last 6 years, who and what companies have taken a stake in FCM? Its been the greed of one person to control both FCM/FNet that has lead to its demise!
Franklin is, and will always remain a two dollar stock. Thats why I say to take your loss, and buy a company that is leading their technology into the next upcoming market.
Here's an example of where to look:
What will the next decade look like, and what other business models like the Amazon.com are breading new ground.
I think the database management systems, the personal service types, and especially the delivery services sector. Question? With the Internet moving anything and everything you can think of, how on earth will the support system work with delivering the goods? As more and more services move online, demand for delivery services will skyrocket? Yes There's a $hitload of new companies just getting started.
I also think the entrepreneur support systems are a great place to be. Ever notice how difficult it is for major corporations to keep their upper level management? More and more VC types will have the appearance of e2enet.com, or ecomstaffing.com
The landscape of both investing and lucrative careers is headed this way.
You can now sign up for cell-phone service, and get weekend calls anywhere in the US for free. A friend called from Dallas to NY last weekend and talked for 6 hours, it took two battery changes, but to just sell telephony minutes? You should have seen this one coming back early 96, when the two year window was open. Don't tell me otherwise, you are only fooling yourself.
Remember the free thing Frank talked about? So why wasn't a partnership drawn up with hardware/software back when they were building this product. If FWPs vision was logical enough, planning a partnership to build, absorb the cost to each, with a huge plan to partner with a major ISP in giving the product away free if you purchase dialup by the year. If Franklin didn't want a personal database with FNet, thats obvious 900 weak at this time. Then why not build in a partnership agreement, then in the last year of the building stage, plan to give the product away to a Prodigy type, in the restructing stage with buying a years dialup plan Whats would have been in it for FCM/FNet? The telephony minutes!
Like I said, if Franklin could see past their new cars, homes, they'd be strong in the cutting edge market, and not just the product.
Why the hell FCM came out with the breeze, and nothing behind it strategically, I don't know...or maybe I do!
It must be like honey, put the stuff out there after its made and hope someone will buy it. At least you'll attract a few bears and insects, you can't say its a total loss. For the love of life, I don't understand how Franklin could have build a product like this, kept in under wraps for 2 years, and not have anything to show for it. Where's the logic in this? You can't just build a product and expect it to sell, in the real world, businesses don't run on the "pokeman mentality".
Why wasn't something done in MARKETING about this product two years ago? This is my whole point, over and over, this company has no business being PUBLIC. They should draw in the ropes, pay everyone back, and keep giving hard earned money away to the insiders for their personal pleasures.
Hell there should be a new law set by the SEC, unless your company is above 5 bucks, the inside can't sell a share. That would put a fire under these guys!!!!!!
Leave the mental-masturbating at home!!!!!
Don't get me wrong, Franklin will survive, but if your looking for substancial profits with an average of 12% gains on your investment, guys..........your at the wrong place. If I had anything to do with getting you into FCM/FNet, I truly appologize and thats a hell of allot more than you'll get from Franklin.
When a friend of mine dead last year, he had placed about 400k in Franklin. About 4 weeks after he died, I called FCM to talk about something else and was asked if they could have his address. Well my friends, it doesn't matter what you put into this company, even after your dead for 4 weeks, don't expect too much........I did, I'm not now, I won't.
endofstory......and invest wisely for now on!
have bags will travel......Temp' |
