I would be interested in your thoughts on OPAY. While OPAY will eventually be facing some stiff competition, they do seem to have a significant first to market advantage. Would they meet your definition of a "category definer?" Having Tom Evans as CEO can't hurt. Excerpts from the S-1:
"Our pilot program for personal federal income taxes processed approximately 45,000 tax filings totaling more than $174 million in credit card payments to the IRS from January 15, 1999 to April 15, 1999. According to IRS data, we captured a 95% market share, based on dollar volume, for credit card payments of personal federal income taxes due April 15, 1999. We also processed over 293,000 payments totaling $82.7 million during the first nine months of 1999 for our state and municipal government clients."
and my personal favorite:
"The IRS has informed us that it plans to include our 1-888-2PAY-TAX SM number on instruction booklets for Form 1040 for the 1999 tax year and on the IRS Web site. We believe that by featuring us on their billing statements and instruction booklets, government entities increase consumer awareness of, and confidence in, our services." |
