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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 238.42

-0.3%

Jan 26 3:59 PM EST

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To: Bill Harmond who wrote (85422)	11/27/1999 5:15:00 PM
From: Lizzie Tudor	Read Replies (2) of 164684

I'm still wondering your impression of the amzn ads. You'll see them at some point, if you haven't already. I wanted to wait for your opinion but I'll give you mine anyway. I saw the one with the male singers standing on top of a giant cake (looks like the King Family or Lawrence Welk singing number or something)... singing "Amazon has tons of toys - 2000 pounds - thats a lot of toys". The words are really stupid in a kitschy way. Anyway I was watching tv with my friends 61-yr old mom and these commercials really got her attention, and mine at the same time for different reasons... therefore I think they are effective. She looked because it looked like old-tv, unusual, and was even humming the song. In my case I just liked them because they were stupid. I know people that like the Ameritrade Stewart ads are not going to like these but I think they achieved their goal, which is tough because you are trying to reach a different audience it seems, fwiw. Anyway I don't know ads, I only know what I like.

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