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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: 100cfm who wrote (11312)	11/28/1999 2:01:00 PM
From: Mike Buckley	Read Replies (1) of 54805

cfm, when you say that consumer product companies should not use bowling alley tactics but should market horizontally to blanket the landscape. are you saying that they should go directly to tornado tactics. ignore the customer and just ship the product. Moore doesn't spend a lot of time discussing the specific innuendo of consumer-based products, but that's the impression I've got. Take a look at page 58. if so, you've raised my concerns again about the rollout rate of guide equipped tvs or am i over obsessing with this issue. It's alwyas a good idea to over obsess about investments. :) Seriously, the current rate of product adoption is the risk and opportunity at the same time. Because the product does not seem to have enterred the tornado, I think the opportunity and risk are both higher than after it is well within the tornado. --Mike Buckley

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