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Non-Tech : Bill Wexler's Dog Pound
REFR 1.570+0.6%Nov 10 3:59 PM EST
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To: DanZ who wrote (5125)11/28/1999 9:40:00 PM
From: Larry Brubaker  Read Replies (3) of 10293
 
40,000 stores. $8 million. That is $200 per store.

Assuming $10 per unit, that is 20 units per store.

Of course with the free publicity in USA Today, I could easily believe these kind of sales, regardless of whether people perceive the product as worthwhile (after taking it). I'd guess Quigley was able to sell at least this much Cold Eze or whatever they call their product.

The real question would then be will those who tried it recommend it to others, or buy it again themselves?
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