Novell (NOVL) dirt cheap, good buy? Message Board

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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: Paul Fiondella who wrote (29163)	11/29/1999 9:03:00 AM
From: ToySoldier	Read Replies (1) of 42771

FYI: Novell was part of a TV story on a show up here in Canada called "UnderCurrents" - a TV show like "60 minutes" but it focuses on the goings-on within the media and marketing. (PS - they also supposedly are in 60-minute today according to their web site.) This TV story talked about a company called "ZeroKnowledge" and how they successfully turned a VaporWare product and their company from nothing into a media success. zeroknowledge.com Aparently their vaporware product had some similarities with Novell's recent Digital-Me announcement and they "fed" the media with so-called expertise to ask the right questions (embarassing) to Novell during the announcement. This report from "UnderCurrents" focused in on how they manipulate the media in order to become better known in the industry which in turn makes securing new funding that much easier. Sounds like so many other startups. It was a good report. Thats why I love that show. Toy

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