"Monday November 29, 8:45 am Eastern Time
Company Press Release
SOURCE: HouseHold Direct.com, Inc.
HouseHold Direct.com Launches National Outbound Membership Telemarketing Campaign; Membership Tests to Begin Immediately
NEW YORK, Nov. 29 /PRNewswire/ -- HouseHold Direct.com, Inc., householddirect.com (OTC Bulletin Board: BYIT - news). In preparation for the scheduled launch of the updated ``cost-plus' shopping portal in January 2000, the Company has initiated the first phase of a membership marketing campaign designed to enroll nearly 10,000 members during several testing periods. Tests will include Atlanta, Georgia and Birmingham, Alabama.
The Company will be testing several different membership prices, and the bundling of ISP and Telco service plans to the monthly membership fee. Some initial price offers will include a free 30-day trial, and feature several premiums for rapid membership enrollment.
As the test results are proven, direct mail solicitation to pre-qualified homeowners will be added to the marketing mix. When the Company begins the full marketing implementation, scheduled for the first quarter of 2000, traditional Internet and other media support will be added.
The National Telemarketing Association, or NTA, is directly coordinating the national telemarketing effort. This campaign will involve the coordination of several specialized teams who have proven successful at member-based sales offers. Under contract by other membership service providers, they have generated as many as 20,000 to 40,000 memberships monthly on a sustained basis. Because the marketing efforts of the Company will be directed to pre-qualified homeowners, and augmented by direct mail, the success rate should exceed other testing media.
HouseHold Direct.com (www.HouseHoldDirect.com) offers a unique ``cost-plus' shopping service on the Internet that allows consumers to buy brand name products at direct manufacturer and distributor prices. By eliminating any retail markup, the consumer benefits directly, and the manufacturer gains the ability to offer extremely specific product offers to qualified consumers.
For additional investor, media information or to have your name and address included on the Company mailing list, please address all inquiries to infohhd@earthlink.net.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings.
SOURCE: HouseHold Direct.com, Inc."
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