Net Shepherd Inc. (WEB) on ASE Message Board

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Gold/Mining/Energy : Net Shepherd Inc. (WEB) on ASE

WEB 27.99

0.0%

Oct 11 5:00 PM EST

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To: Crazy Canuck who wrote (638)	11/29/1999 4:57:00 PM
From: Denise D	of 1252

CC, The other thing to understand is ClickChoice's technology. Does anybody realize that their technology will be used to send data real-time to the sites in which their users are visiting? These sites will be paying a fee for this Consumer Intelligence portion of their new business. The way I understand it, this would be not unlike (and you'll recognize this from our shareholder meeting in August, CC) - Nielsen//NetRatings (http://www.nielsen-netratings.com/press_releases/pr_032298_launch.htm). From ClickChoice.com: "ClickChoice provides consumers with free software that enhances the value and relevance of the Internet, as a means of gathering demographic data that is sold and delivered in real-time to marketers for targeted online marketing." Their free software, myFilter, is provided "in exchange for demographic information, which we use to build a Targeted Marketing Information (TMI) database." ClickChoice's myFilter will be available in December 1999. I presume that it is Net Shepherd's technology that not only was key in the development of myFilter, but that it would provide a real-time advantage over ACNielsen. Denise.

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