Victor - I agree that PCLN is a kind of a broker. Yet, not really. Priceline is no middle man - it does not extend the function of the producer. Instead, it acts as a conglomerate on behalf of the consumer, and that has not been possible until now. In addition, I do not agree 100% with you that brokers are dead - no way - they've just turned digital and adopted a different modus operandi, but the need for their essential services are greater than ever Who do you buy your stocks from, travel needs, computer supplies, etc.... groceries, airline tickets, electronic equipment, furniture, cars, services, college tuition, home, utilities, etc. : all things that Priceline can help you get your best deal on... and you'll save a bundle instead of lining the pockets of suppliers, because you had no bargaining venue (thus power). Priceline's model will bring further efficiencies to various markets, in the process earning economic rewards. ....... as to "You can bet your bottom dollar that as we trade messages here, some 20-year old kid at Stanford has begun the start-up co that is going to do pcln in for good. " I've been hearing that about YHOO, AMZN, DELL, and AOL for the last several years... Maybe it's true, but I won't bet anything on it (let alone my last dollar). A better place for my dollars is in PCLN equity (among others) Cheers! |