Players Network Announces New Video Deal with IGT
LAS VEGAS, Nov. 30 /PRNewswire/ -- Players Network (OTC Bulletin Board: PNTV) and International Game Technology (NYSE: IGT) today announced an agreement whereby Players Network will produce slot machine instructional videos for IGT. Players Network and IGT produced the first instructional videos early this year and these videos were well received by IGT's clients.
The videos will be released immediately after new, themed slot machines from IGT are approved by the various regulatory commissions across the United States. IGT currently has a stable of new slot machines developed, which will be introduced in the coming year. The first videos will be produced soon, covering IGT's Indigo Swing, Wheel of Fortune Video Slots, Elvis Hits and Party Time Series slot machines.
IGT will utilize these videos for marketing, education and promotion of their new slot machines while Players Network will use these videos for programming on their Players Network in-room closed circuit television network, on their PlayersNetwork.com gaming and entertainment Internet portal and on future products which will contain Players Network programming.
Commenting on the agreement, Players Network President Mark Bradley said, "The first videos we produced for IGT last year were very well received by IGT's casino client base and by viewers of our Players Network TV channel. In essence, these videos not only educate IGT's client base and can be used for marketing purposes, the production can also be enjoyed by consumers viewing Players Network. With a full production studio at our headquarters, we believe that we should utilize that studio not only for our own programming but as a production service for other companies who want to take advantage of our expertise. This agreement with IGT gives us additional programming for our various media services and produces cash flow for the company to further grow our business."
Ed Rogich, Vice President of Marketing for International Game Technology added, "Our partnership with Players Network has been a very positive relationship which has ultimately served our customers and players. As gaming machines become increasingly complex and interactive and thereby more entertaining to play, these videos provide an ideal medium to help educate both our players and customers as well."
Players Network is the first and only digital 24 hour gaming and entertainment network which specializes in producing customized television programming to serve the rapidly growing gaming industry. Players Network delivers its 24 hour television channel directly into the hotel and casino guestrooms. The Company's format is designed to educate new players and promote casino games and activities. With 180 million people a year visiting U.S. casinos, the industry is now the largest form of entertainment in the world. Programming includes shows on basic gaming instruction, news, sports and racing, entertainment and tournaments. Players Network has launched a gaming and entertainment Internet portal which will incorporate Players Network programming and information worldwide on the Internet.
IGT is a world leader in the design, development and manufacture of microprocessor-based gaming products and software systems in all jurisdictions where gaming is legal.
Contact: Mark Bradley of Players Network at 702-895-8884
Ed Rogich of IGT at 702-896-8690
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SOURCE: Players Network
CONTACT: Mark Bradley of Players Network, 702-895-8884; or Ed Rogich of IGT, 702-896-8690 |
