National Media Adds Programming on Two Stations in The
Philippines; Adds Approximately 1.5 Million Households
PHILADELPHIA, April 17 /PRNewswire/ -- National Media Corporation
(NYSE: NM) today announced that it has begun transactional television
programming on two television stations, ABS-CBN Channel 2 and RJTV 29, in the
Philippines.
The addition of ABS-CBN, the nation's leading terrestrial channel,
increases broadcasting to the major cities outside of Manila, adding a further
2 million homes. Further expansion to the major provincials of Cebu, Davao
and Baguio is planned over the next quarter.
Mark P. Hershhorn, President and Chief Executive Officer of National Media
Corporation, said, "We launched our programming in the Philippines late in
1995 on station World TV 21, and expanded to channel 33 approximately one year
ago. That we are adding two more stations is further testimony to the promise
transactional television has in these burgeoning consumer markets."
National Media Corporation is the world's fastest growing transactional
television programming company and has become a strong, integrated, global
consumer marketer through its consumer programming expertise and, with its
subsidiary companies, brings transactional television programming to more than
365 million television households worldwide.
To request previous press releases on National Media Corporation, contact
PR Newswire at 800-758-5804, ext 604644.
SOURCE National Media Corporation
CONTACT: Bruce Boyle, Director of Investor Relations of National Media
Corporation, 215-988-4641 |
