E*Trades email about its lousy IPO allocations!!!!Date: 99-11-30 13:48:07 EST From: cdunbar@etrade.com (Cassandra Dunbar) To:
Dear Mr. I am writing on behalf of Kathy Levinson in response to your recent email, regarding our IPO allocation process. I hope that the following information. I would first like to "thank you" for your comments and suggestions regarding our IPO allocation process. Offering IPOs is a fairly new process for us; therefore, as we began offering more IPOs we found ways that we could improve this service. Once such improvement was changing the allocation process from "first come, first serve" to random allocation.
E*TRADE's goal is to bring IPOs to the common retail investor. What we found when allocating shares on a "first come, first serve" basis, was the individuals had developed ways to receive advance notification. We felt that this was neither fair, nor was it equitable among our customer base. As a result, we changed the allocation process from "first come, first serve" to random allocation. With random allocation E*TRADE will generally accept Conditional Offers in all public offerings for at least two hours, longer when the number of shares available allows. Shares will generally be randomly allocated among interested customers after a review of applicants' holding records in prior public offerings, and subject to priority allocation for Power E*TRADE Platinum customers. Currently, we feel that our allocation process is successful, if our customers are able to participate in one or more IPOs per year. As we expand our customer base, we hope to be allocated more shares so that we can in turn allocate more shares to our customers. I am not familiar with the allocation methods used by other brokerage firms; therefore, I am unable to comment on this. I hope that you find this information useful. If you have any further questions or comments, please feel free to contact me back. I thank you for choosing E*Trade. We are confident we will continue to provide you with investment services that meet or exceed your expectations. We look forward to a mutually beneficial business relationship and wish you success with your future investments.
Sincerely,
Cassie Dunbar
E*TRADE SECURITIES
-----Original Message----- From: Kathy Levinson Sent: Tuesday, November 23, 1999 6:27 AM To: Cassandra Dunbar; Suzi White; Lee Ruffino Cc: Steven King; Ninette Hereford; Gary Routt Subject: FW: Etrade IPO's are a joke
please repsond to this customer.
thx kathy
-----Original Message-----
Sent: Monday, November 22, 1999 9:15 PM To: klevinson@etrade.com; lpurkis@etrade.com; ccotsakos@etrade.com Subject: Etrade IPO's are a joke
It is time to change the way etrade handles IPO's Either go back to first come first serve or start losing customers!
These IPO's are causing many to lose quality time with families & missing dinner just to watch the web site for an IOI or re-IOI
After I opened my account I had family and friends open many accounts.
Now they are all mad and ready to close the accounts.
You can call if you want but you are to late I'm leaving etrade & I'm taking others with me.
Thank you
</XMP>
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