(BSNS WIRE) Massimo Da Milano Inc. Announces Details of Sale of Soft Dri
Massimo Da Milano Inc. Announces Details of Sale of Soft Drink Distribution
Rights
Business Editors
DALLAS--(BUSINESS WIRE)--Dec. 1, 1999--Massimo Da Milano Inc.
(OTC BB:MDMI) has recently entered into an agreement to sell certain
soft drink distribution rights to Overland Beverage Distributing Inc.,
a beverage distributor that focuses on the sale of specialty drinks.
Massimo Da Milano Inc. will receive 1,000,000 of common stock in
Overland Beverage Distributing Inc. in exchange for the assignment of
certain soft drink distribution rights in the continental United
States. Massimo plans to distribute 50% of the Overland stock that it
receives to its shareholders of record as of Dec. 31, 1999. Michael W.
Frank, the President of Overland Beverage Distributing Inc. stated:
"Certain lines of soft drinks previously handled by Massimo will
greatly compliment the product line that Overland Beverage
Distributing Inc. is establishing, and should generate increased
sales and revenue for Overland."
Mr. Frank is also the owner of a chain of Fina branded
convenience stores in Texas. Mr. Frank, a graduate of Texas
University (Marketing, 1979), is currently the Chairman of the
Distributor Council of Fina, and served as (i) the State Brand
Chairman for Fina at the Texas Convenience Petroleum Association and
(ii) the National Brand Chairman for Fina at the Petroleum Marketing
Association of America.
Dana Verrill, Massimo's President, stated:
"Mr. Frank brings a wealth of soft drink product marketing
experience and expertise to Overland Beverage that should, over
time, benefit both Overland and MDMI."
MDMI is a commercial Bakery producing breads, rolls, and pastries
and has served the Dallas market for over 14 years. MDMI customers
include prestigious hotels and restaurant establishments. MDMI offers
over 50 varieties of breads, pastries, cookies and cakes, in addition
to offering a complete line of coffee, pastries and other unique
products, including Zing Zang and BAWLS Guarana via MDMI's web sites,
located at www.BuyMDMI.com or www.BuyBawls.com. MDMI is also the
franchiser of the Java Centrale Coffee Cafe chain, with stores in
Texas, Arizona and California.
BAWLS(R) Guarana is a new non-alcoholic high-caffeine drink
available on the soft-drink market. The indigenous people of the
Amazon providing them with physical and mental energy have used this
natural stimulant for centuries. The Guarana berry contains a
naturally occurring form of caffeine, which is 2.5 times stronger than
the caffeine found in coffee, tea, and soft drinks. The extract from
the berry also imparts a sweet yet spicy fruit flavor to the beverage.
The Private Securities Litigation Reform Act of 1995 provides a
"safe harbor" for forward-looking statements. Certain information
included in this press release (as well as information included in
oral statements or other written statements made or to be made by
MDMI) contains statements that are forward-looking, such as statements
relating to the future anticipated direction of the food industry,
plans for future expansion, various business development activities,
planned capital expenditure, future funding sources, anticipated sales
growth, and potential contracts. Such forward-looking information
involves important risks and uncertainties that could significantly
affect anticipated statements made by or on behalf of MDMI. These
risks and uncertainties include, but are not limited to, those
relating to development and expansion activities, dependence on
existing management, financial activities, domestic and global
economic conditions, changes in federal or state tax laws, and market
competition factors.
--30--na/da*
CONTACT: MDMI, Dallas
Crawford Shaw, Jr., 214/202-3813
e-mail - buymdmi@aol.com
www.buymdmi.com
KEYWORD: TEXAS ARIZONA CALIFORNIA
INDUSTRY KEYWORD: FOODS/BEVERAGES INTERNET
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