Quotesmith.com Names Willard L. Hemsworth II
Senior Vice President of Marketing
PR Newswire - November 30, 1999 14:27
DARIEN, Ill., Nov. 30 /PRNewswire/ -- Quotesmith.com, Inc. (Nasdaq: QUOT), the
Internet's preeminent insurance marketplace and the only place on earth which provides instant
insurance quotes from over 300 leading companies, today named veteran advertising executive,
Willard L. Hemsworth II, as senior vice president of marketing.
Hemsworth joins Quotesmith.com after a highly successful 25 year career in the advertising
agency business. Hemsworth was most recently senior vice president at D'Arcy Masius Benton
& Bowles, Inc., a top-ten advertising agency with annual billings exceeding $5 billion. During
his 15 years at DMB&B, Hemsworth directed portions of the General Motors account and
served as group media director for such clients as Amoco Oil and the American Dairy
Association. Prior to joining DMB&B, Hemsworth spent 10 years at Chicago based EURO
RSCG Tatham as group media director for such premier brands as Procter & Gamble, Ralston
Purina and Sara Lee. Hemsworth also spent five years at A.C. Nielsen as director of Nielsen
television index special analysis team. Hemsworth holds an MBA in Marketing Management
from Loyola University of Chicago, a Bachelor of Science degree in Advertising
Communications from the University of Illinois and is a three-time winner of DMB&B's
Theodore F. MacManus Award for Creative Excellence.
"We are thrilled to have Will join us at this time of rapid expansion," said Quotesmith.com
Chairman and CEO Robert Bland. "Will is an outstanding brand-builder with great customer
instincts and true marketing excellence. We look forward to having his passion, leadership and
motivation skills at our company. Will's participation further strengthens our management team
and will enable us to further accelerate our lead in the online insurance revolution that is just
beginning."
"Because of its ownership of the largest insurance price comparison databases ever developed,
Quotesmith.com is already the premier online insurance brand and possesses a unique
e-insurance opportunity with outstanding potential for continued success," said Hemsworth.
"Today, less than one percent of the $1.1 trillion U.S. insurance market is purchased online
which means that the long term shareholder opportunity for Quotesmith.com to rapidly scale its
business and build recurring revenue streams is enormous."
Quotesmith.com has recently received a number of plaudits. On November 29, 1999, Gomez
Advisors awarded Quotesmith.com its No. 1 Bargain Hunter Internet insurance site category
ranking. In referring to the enormous number of participating insurance companies at
Quotesmith.com and the time-saving convenience of having all of this information in one place,
the November 22, 1999 edition of BusinessWeek called Quotesmith.com a "top site" while the
November 15, 1999 edition of U.S. News and World Report stated that Quotesmith.com
"...excels at comparing prices and terms from many firms."
Always a godd sign in bringing in new experiemced talent.
Jack |
