Video to grow on the net.............................
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Interactive Video To Reach $4.2 Billion by 2005 December 1, 1999
By the InternetNews.com Staff Streaming Media News Archives
According to a new report Wednesday, the interactive broadcast video market is forecasted to reach $4.2 billion by 2005.
Interactive Broadcast Video
Market Value in 2005
Internet on TV $1,135,764,568
Net PVR advertising $1,105,238,250
VOD $526,240,000
Streaming video $454,430,330
Broadband video content $430,897,302
On-screen overlays $364,027,105
Datacasting $168,473,010
Total: $4,185,070,566
Source: DFC Intelligence
The report was released by DFC Intelligence -- the publishers of Digital Broadcast & Programming/Webcast Track.
Based on primary research from the report, 71 percent of cable and broadcast channels are currently supporting either on-screen or PC program enhancements, while 54 percent of all broadcast affiliates have local video or links back to network sites for national feeds.
"Interactive brand, channel and network loyalties are being won and lost today, with cable networks and online-only brands capturing interactive usage market share, and turning the on-air ratings paradigm upside down online in the process," according to the report's author, Paul Palumbo.
"Major questions are whether broadcast affiliates will get their share and how much of the business will major networks own."
The forecasts in the report are based on detailed analyses of user data for several market categories including Internet on TV, personal video recorders (PVR), video on-demand, streaming video, broadband video, on-screen overlays and datacasting.
"Internet-on-TV is one of the most promising business and programming applications and is expected to bring in over a billion dollars in revenue by the year 2005," said Palumbo. "Meanwhile, PVRs will NOT overturn the broadcast viewing experience or business model as we know it today, but rather further enhance and diversify it with more than $1 billion per year in additional value created by 2005."
The report also found that streaming video should generate over 170 million streams served in 1999, and will grow to over 1 billion streams served by 2005. |
