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Technology Stocks : Digimarc (DMRC)

DMRC 8.060

-2.9%

1:28 PM EST

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To: James Thai who wrote ()	12/2/1999 1:30:00 AM
From: neverenough	Read Replies (1) of 266

Here's a little more on what they do, Digimarc has been awarded a multi-year contract by a consortium of leading central banks to develop a system to deter the use of personal computers in the counterfeiting of currency. We are also using our technologies to develop products we call Paper-as-Portal applications, the first of which, named b'doop, is planned for release in the second half of 2000. This application is intended to enable imperceptible digital code to be embedded within print media, such as magazine advertisements or articles, direct mail coupons or catalogs and bank cards or business cards. When recognized by PC cameras enabled by our patented reader technology, the code will automatically launch the user to the specific Internet destination chosen by the producer of the printed content. In this way, we believe that b'doop will deliver more efficient Internet navigation and access to consumers and more effective means for print advertisers to link readers directly to a targeted e-commerce point- of-sale.

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