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Thursday December 2, 8:31 am Eastern Time
Company Press Release
Pervasive Software's Tango Powers Award-Winning Harbor Freight E-Commerce Site
The Industry Standard and Inter@ctive Week Recognize harborfreight.com as a Top Business Site on the Internet
AUSTIN, Texas--(BUSINESS WIRE)--Dec. 2, 1999-- Pervasive Software Inc. (NASDAQ:PVSW - news), a leading provider of software that delivers the freedom to create applications for everyone, everywhere, today announced that its Tango(TM) Web development environment is used by Harbor Freight to power the award-winning e-commerce site, harborfreight.com.
Harborfreight.com, a Web site that sells hand tools, power tools and hardware on-line, was recently named one of the top e-commerce destinations on the Internet in two industry reviews. The Industry Standard included harborfreight.com in a review of the ''Top 100 e-commerce sites,'' and Inter@ctive Week also named harborfreight.com in its ''Top 500.''
Harbor Freight began using Tango to create an on-line extension for its thriving catalog and retail business and marketing efforts. By leveraging Tango's fast time-to-market capabilities and intuitive, easy-to-use interface, harborfreight.com was able to increase sales and on-line visits, while minimizing the site's operating costs. The harborfreight.com site receives an average of 1.5 million hits per day and reaches a diverse audience of people interested in buying and selling tools on-line. Using Tango, harborfreight.com also developed an on-line auction service, enabling customers to exchange new and used products.
''We would never have been able to deploy and maintain our site as quickly and effectively without Tango,'' said Rob Rastovich, harborfreight.com Web analyst. ''Our goal was to create an on-line presence that supported our traditional selling methods. We did not want to have to hire a new IT department to run the Web site. Using Tango, our catalog design people can go in and update price changes and sales offerings on the fly, with no Web development experience at all. We have seen a significant return on investment in the form of customer support, employee resources and increased sales revenue.''
''Both of these awards for harborfreight.com are a testament to the power of Tango and the skills and creativity of our Tango customers and end users,'' said Greg Hemstreet, Pervasive general manager for Tango 2000. ''Developers turn to the Tango product family for the freedom to create Web applications for everyone, everywhere and to get their business-critical applications up and running quickly and easily--in Internet time.''
About Tango 2000
Tango 2000 is a next-generation Web development environment that dramatically improves the time to market to develop and deploy critical e-business applications. With Tango 2000, developers can create and deploy the dynamic, database-driven Web applications today's customers require--and do so quickly, cost-effectively and with remarkable flexibility. Because it combines sophisticated yet easy-to-use technology with an open, extensible architecture, Tango 2000 provides best-of-breed Web development capabilities for Webmasters, professional developers and non-professionals alike.
The complete Tango 2000 solution includes the next-generation Tango development environment, full COM object and JavaBean support, a powerful Web application server, a new traffic analyzer for Web site personalization, a powerful SQL database and support for many of the top programming standards.
About Pervasive Software
Pervasive Software Inc. (NASDAQ:PVSW - news) delivers the freedom to create applications for everyone, everywhere. The company's innovative software powers the next generation of pervasive computing, enabling applications to reach beyond the desktop and easily share information across everything from handheld devices and smart cards to information appliances and the Internet. A channel of more than 10,000 independent software vendors (ISVs), developers, value-added resellers (VARs) and partners builds, distributes and manages thousands of Pervasive-based applications on computing platforms across many corporate, mainstream and vertical markets.
Based in Austin, Texas, Pervasive has offices in Canada, Europe, Japan, Southeast Asia and 70 distributors covering 80 countries. Visit Pervasive on the Web at www.pervasive.com or call (800) 287-4383.
Cautionary Statement
This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally preceded by words such as ''may,'' ''plans,'' ''expects,'' ''believes,'' ''anticipates'' or ''intends.'' All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement. Investors are cautioned that actual results could differ materially from Pervasive's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the factors and risks discussed in Pervasive's reports filed from time to time with the Securities and Exchange Commission.
Pervasive, Pervasive Software, Pervasive.SQL, Tango and Btrieve are trademarks or registered trademarks of Pervasive Software Inc. All other company and product names may be trademarks or registered trademarks of their respective companies.
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Contact:
Pervasive Software Inc.
Dale Weisman
(512) 231-6247
dale.weisman@pervasive.com
or
Schwartz Communications
Dawn Sullivan or Jamie Garvin
(781) 684-0770
dawns@schwartz-pr.com
jgarvin@schwartz-pr.com
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