Suzanne,
"At least float the idea to PBS stations to gauge interest."
No, of course I'm not certain.
Really, how much could a M-Card cost to make? If a promo-card holder purchases, say, 2 CDs from TSIG, don't you think that would go a ways to covering the cost of the customized card. I think it would cover several Cards. Isn't the idea to advertise the Card in a cost-effective way? I think so, and I think my modest proposal both advertises the Card and covers some or all of the cost, particularly if some of the promo-Card holders opt to re-load the card.
Of course, I am not privy to production numbers, so I'm really talking through my hat, aren't I? I do know that there seems to be a lack of imagination on the part of TSIG marketing people, and that a "deal" isn't worth the cost of publishing a PR if execution doesn't follow. And the only "execution" so far has been the slaying of shareholders.
But I'm still long - and still a believer in the concept, though not of management - because a paper-loss hurts less than a paper-cut, and if I cut my losses, well, I'd need a blood infusion.
Tim |
