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Technology Stocks : eToys Inc. (ETYS)

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To: bundashus who wrote (817)	12/2/1999 8:47:00 PM
From: bundashus	Read Replies (1) of 1330

** Online toy sites fight for serious business Fierce competition among online toy sellers is driving Web operators to streamline their operations and emphasize customer service. Evidence is contained in a quarterly report released Thursday by Gomez Advisors whose latest quarterly rating of toy e-tailers rated Etoys (ETYS) tops, only slightly ahead of Amazon.com (AMZN). Gomez analyst Liz Leonard said the two sites are in "a classic case of two online retail heavyweights engaging in a battle of one-upmanship to capture customers." Consumers are being served well by the online toy industry, Leonard said. "Customers have access to experts who provide insight that is far more valuable than what they will get from a clerk at a bricks-and-mortar store. In addition, friendly return policies, competitive pricing and features such as Amazon's 'Gift Click' or Etoys' Idea Center are very attractive to consumers," she added. Other top-rated online toy retailers were KBKids, SmarterKids.com and ZanyBrainy.com. For late-breaking market news you can't afford to miss, go to CBS.MarketWatch.com (http://cbs.marketwatch.com/news/newsroom.htx?dist=ibeat)

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