"The Cobalt Group Launches Service Solution 2-1-1"
- Versatile New Customer Relationship Management System Helps Auto Dealers Boost Service Revenues
- E-mail Service Reminders, Online Maintenance Schedules Forge Stronger Customer Ties
SEATTLE--(BUSINESS WIRE)--Dec. 2, 1999--
The key to increasing dealership service revenues is building a strong customer relationship from the start and maintaining it over time.
The Cobalt Group (Nasdaq:CBLT - news), a leading provider of Internet solutions for automotive retailing, today introduced a versatile new software solution for harnessing the Web to keep dealers connected with their current and potential service customers.
Service Solution 2-1-1 (Two great products. One profitable service department. One great price.) includes two unique features that enhance dealers' ability to grow their service revenues. The Service Reminder function automatically sends e-mail to customers reminding them to visit the dealership for oil changes and regular service appointments, while Service Maintenance Schedules automatically advises customers of their car's manufacturer-recommended service schedule for major milestones.
Because customers can personalize their profiles with driving habit information like annual mileage and city-versus-highway driving, automated notifications are customized by real-world needs rather than standardized timetables.
``Eighty percent of customers who perform the first service on their new car at the selling dealership return there for service in the future,' said David Potts, Vice President of Business Development for The Cobalt Group. ``Service Solution 2-1-1 helps dealers attract first-time service customers and retain long-term ones by strengthening the customer relationship through personalized, automated service information.'
About the Cobalt Group
The Cobalt Group(TM) (Nasdaq:CBLT - news), based in Seattle, is a leading provider of automotive e-commerce products and services. Through Web development and hosting, data management and online car shopping services, Cobalt helps dealers, dealer groups and automobile manufacturers harness the power of the Internet to better serve their customers.
With approximately 4,600 dealer Web site clients, over 10,000 dealers using its parts locating system and relationships with 16 automotive manufacturers and more than 50 of the 100 largest dealer groups in the United States, Cobalt is one of the leading technology companies serving the automotive industry.
Cobalt operates DealerNet© (http://www.dealernet.com), one of the best-known automotive destination sites on the Web, and PartsVoice© (http://www.partsvoice.com), a leading OEM auto parts locating and data management service. For more information, please visit The Cobalt Group at cobaltgroup.com. |
