ExxonMobil Launches Advertising Campaign to Announce New Company
IRVING, Texas, Dec. 3 /PRNewswire/ -- Exxon Mobil Corporation (NYSE: XOM - news) has launched a global advertising campaign announcing the completion of the ExxonMobil merger. The campaign communicates ExxonMobil's readiness to take its place as an industry leader in almost every aspect of the worldwide petroleum and petrochemicals business. The campaign, developed by DDB New York, will reach ExxonMobil's audiences worldwide through a global print, broadcast and internet campaign.
''Our objective is to be the world's premier petroleum and petrochemical company -- one that will be able to distinguish itself in terms of its unique abilities and performance,'' said Ken Cohen, vice president of ExxonMobil Public Affairs. ''While this advertising campaign emphasizes more than 200 years of ExxonMobil experience, we also want our customers, shareholders, business partners and host governments to know that we're ready to begin a new era that capitalizes on the combined talents and assets which make this a vital new company.''
The ExxonMobil ads highlight the company's experience in the industry and its resources -- human, financial and technological -- which will allow the company to compete for opportunities in the competitive global oil and chemical business even more effectively than its parent companies did.
The advertising campaign will run in the United States and pan-regionally in Europe, Asia, the Middle East, Latin America and Africa. Print ads will run internationally in newspapers and magazines, including Newsweek, TIME, the New York Times, USA Today, the Financial Times, the Wall Street Journal, the Economist, the Far Eastern Economic Review, Africa Today and the Middle Eastern Economic Digest, as well as in major market newspapers.
Television commercials, which complement the print ads, will run as 15-second spots airing on business and financial programming. Television properties include CNN, CNNI, CNBC, the BBC and the Arabic networks JSC, MBC and LBC.
Internet advertisements will appear on a wide variety of business and financial sites, including CBS Marketwatch (http://www.cbsmarketwatch.com), Dow Jones/WSJ interactive (http://www.dowjones.wsj.com), and The Street.com (http://www.thestreet.com).
SOURCE: Exxon Mobil Corporation |
