RAINFOREST CAFE Message Board

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Non-Tech : RAINFOREST CAFE

RAIN 2.930

-3.9%

Jan 23 9:30 AM EST

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To: Brent A. Thale who wrote (58)	6/10/1996 3:42:00 AM
From: Dennis Vail	of 4704

Brent,a revenue and earning modal is a great idea!!!You seem to be the superior number cruncher of our group so I hope you take the task on and post your results here as well as at the Stock Club forum.Please let me know any way I can assist in gathering data for you. I wonder what Montgomery Securities projections are.Peter Lynch seemed to think they were topnotch in evaluating restaurants and straight shooters to boot.But I'd still rather have our own projections. Also,I think any projections based strictly on numbers will err on the side of underestimation as they cannot take in the synergistic affect the new restaurantr will have on one another.Particularly in regard to retail sales.The Disney Cafe should produce way more T-shirt and momento sales than any of the prior sites.But it along with other high profile sites should make the Rainforest as well known as the Rock Cafe and Planet Hollywood and thus increase the premium on "coolness" of their products here.Pretty soon all the trendy people will "have to have " a Rainforest T-shirt.Also will the prices be higher in places like Disney?Or will they be uniform across the board? On the downside how fast can the Rainforest expand with out diluting the quality of the product.Greg Carey told me five to seven a year.But thats just short term I think. Did you hear any more about the mini-Mushroom Bars? Could you give us a synopsis of what Ladenburg had to say.Ihave my druthers about them as you may have gathered. Great to hear from you again.Your posts are always provocative of thought and to the point.Let me know how I can help with the revenue and earnings model Dennis

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