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Non-Tech : E*Trade (NYSE:ET)

ET 17.34

-0.9%

9:56 AM EST

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To: Spytrdr who wrote (9650)	12/4/1999 2:07:00 PM
From: thinkbach	Read Replies (1) of 13953

My favorite parts this week #1: In a recent article, Dec 1, we learned about ETrade Israel: biz.yahoo.com I was delighted to find that ETrade is again increasing it's international revenue sources. Last earnings I believe they stated that 18% of revs came from outside affiliates, and that was prior to Japan and Germany being added, so Israel coming on board is even more money for the machine. Here's my favorite part from that article: "As the second largest bank in Israel, Leumi offers E*Trade Israel access to a vast customer base." I read that and though "Wow! Great news!" Vast customer bases are good. There was an article recently about ETrade having a more competitive time in some European areas, due to the customers favoring already-established OLBs. Well, if ETrade scores a hit with even half of their outside sites we'll be doing just fine...

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