GUMM - Eliminate the Common Cold Message Board

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Biotech / Medical : GUMM - Eliminate the Common Cold

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To: Bill Wexler who wrote (1725)	12/4/1999 5:21:00 PM
From: RockyBalboa	of 5582

For the GUMM thread: Interesting read: ftc.gov FTC POLICY STATEMENT REGARDING ADVERTISING SUBSTANTIATION amongst others: " Many ads contain express or implied statements regarding the amount of support the advertiser has for the product claim. When the substantiation claim is express (e.g.., "tests prove", "doctors recommend", and "studies show"), the Commission expects the firm to have at least the advertised level of substantiation. Of course, an ad may imply more substantiation than it expressly claims or may imply to consumers that the firm has a certain type of support; in such cases, the advertiser must possess the amount and type of substantiation the ad actually communicates to consumers. "

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