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Technology Stocks : AUTOHOME, Inc

ATHM 23.04

-1.8%

3:12 PM EST

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To: Frank A. Coluccio who wrote (17521)	12/5/1999 9:17:00 PM
From: Jay Lowe	Read Replies (1) of 29970

What's this picture look like technically, in terms of network architecture? Correct me if I'm wrong here, but isn't the technical form of "open access" simply mean that other vendors servers begin to populate the inside of the ATHM cloud ... either literally or via enhanced connections? Isn't this is simply an IP level agreement, so to speak ... the technical implications are only at the level of traffic routing with attendant provisioning implications? The marketing implications are really interesting ... if the agreement calls for aggressive co-marketing, this is extremely positive for ATHM and tends to work strongly against AOL. Aggressive co-marketing would polarize vendors into AT&T/ATHM allies (fast) and non-allies (slow ... or stuck with the DSL furball). Pipes level -- gating MSPG into the ATHM sub-net in some advantageous way? -- MSPG gets fatter drops off the ATHM sub-net? -- i.e., the route from average ATHM user to MSPG is shorter and faster than a random web hop? -- nothing new happens in the last mile, yes? -- just creating an intersection between the ATHM and MSPG clouds, yes? Eyeballs level -- MSPG gets ATHM visual real estate? Excite link? Marketing tie-in? -- If this is bi-directional, it's great for ATHM -- i.e., MSPG subs learn that ATHM is the faster (even "preferred") path?

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