Monday December 6, 8:11 am Eastern Time
Company Press Release
iTurf Unveils Superior dELiAs.cOm
Leading Teen Network Expands Features On Key Retail Site Amidst Holiday Shopping Rush
NEW YORK--(BUSINESS WIRE)--Dec. 6, 1999-- iTurf Inc. (Nasdaq: TURF - news), a leading online teen network providing Internet community, content and commerce services, today announced the addition of new design features to dELiAs.cOm, the company's most popular shopping destination for girls.
The site's new look and functionality are part of iTurf's ongoing effort to provide the most engaging and enjoyable shopping experience for its users. The new dELiAs.cOm features include expanded retail categories, intuitive navigation enhancements and easier catalog-assisted Web purchasing.
Many of the same enhancements to dELiAs.cOm were added in November to DiscountDomain.com, iTurf's discount shopping channel. New features allow shoppers to e-mail pictures of items to their friends and view enlarged images of items. During the first month after the relaunch of DiscountDomain.com, average order amounts rose 14 percent. Based on this success, iTurf will be adding similar functionality and design elements to the other shopping sites on the iTurf network including droog.com, the network's shopping channel for teen guys.
Steve Kahn, President and CEO of iTurf, stated, ``We're taking advantage of the stampede to the Internet this holiday season through upgraded site features and functionality. The enhancements to dELiAs.cOm are an important part of maintaining iTurf's position as the network where teens find the shopping, community and content options they want within a meaningful branded context they appreciate.'
Donna Krampf, General Manager of dELiAs.cOm, emphasized the strength of the dELiA*s brand and its success on the web. ``The fashion choices we offer are outstanding as always, but it's the total experience also,' said Krampf. ``You can shop quickly and easily, if that's what you want, or you can take your time and check out everything else the network has to offer,' she continued.
In addition to the options on the other channels of the iTurf network, dELiAs.cOm itself has content and community offerings for shoppers to explore while they are online. Currently on dELiAs.cOm, shoppers can enter a contest to win a star name registration or take a personality quiz to calculate their ``style profile.' A holiday gift guide makes present shopping a snap and, since some people just can't go without a certain item this winter, window shoppers can create and send a wish list to their friends and family.
About iTurf
iTurf Inc. is a leading network provider of online destinations focused on consumers between the ages of 10 and 24. Through its network of web sites, iTurf provides a comprehensive offering of community, content and commerce services which include: interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping. iTurf is a subsidiary of dELiA*s Inc. (Nasdaq: DLIA - news).
The iTurf Network of web sites includes: iTurf.com (scheduled for launch in early 2000) OnTap.com, gURL.com, dELiAs.cOm, discountdomain.com, droog.com, tsisoccer.com, contentsonline.com, dotdotdash.com and StorybookHeirlooms.com. |
