Entertainment Boulevard to Sponsor the First in the OnStage Series
that Combines Concerts and Custom Music Products
NEW YORK, Dec. 6 /PRNewswire/ -- Music Choice, the world's largest
provider of commercial-free digital music, today announced that the first in
its Music Choice OnStage series for 2000 will feature Mary Chapin Carpenter.
Entertainment Boulevard (OTC Bulletin Board: EBLD), host of
entertainment-oriented streaming content programming through its Web site at
entertainmentblvd.com, has signed as the sponsor of the premiere
program.
As part of the upcoming OnStage series, Mary Chapin Carpenter will perform
live at the 9:30 club in Washington D.C. on December 7th. The concert will be
webcast live and available on the Music Choice Web site
(http://www.musicchoice.com), the Web site of Sony Music, Carpenter's label
and on Entertainment Boulevard's site. The subsequent video broadcast of the
concert will air from December 19, 1999 through January 22, 2000 in cable
systems across the U.S. In addition, two exclusive audio programs will air on
the Music Choice service in December and January. Entertainment Boulevard
will be cited as the sponsor on all related programs.
"Sponsorship of Music Choice OnStage will enable us to promote the
benefits of our online site to millions of music fans," said Stephen Brown,
President and CEO of Entertainment Boulevard. "The music event tied to the
unique combination of video, audio, and online promotional elements is
perfectly suited to our overall entertainment branding message."
The multi-level promotional package that Music Choice produces for
consumer brands includes any combination of the following:
-- NEW -- Music Choice OnStage programming sponsorship of video broadcast
of major artist concert reaching 15 million homes via cable
-- Sponsorship of customized audio music show broadcast reaching more than
10 million Music Choice subscribers
-- Customized online streaming audio Music Choice channel accessible via
the sponsor's Web site and musicchoice.com
-- Online digital downloads and webcasts
-- Online marketing of sponsored events including emails and banner ads
"There's no other company out there that offers a turnkey multi-media
music promotional program like Music Choice," explains Dave Del Beccaro,
President and CEO of Music Choice. "The addition of Music Choice OnStage to
our sponsorship package provides companies with another great tool to extend
their brand using music to a widespread yet targeted audience."
Recently, Music Choice proved the effectiveness of this type of
promotional package when Arista Records sponsored a video broadcast of a Kenny
G concert performance along with two custom audio shows. In addition, Music
Choice promoted the show on its Showcase I channel and with banner ads and
targeted emails. The video broadcast earned Nielsen ratings as high as 4.0 in
New York City and Philadelphia areas and the multi-level model helped Arista
reach several different audiences and drove new sales of Kenny G's album.
Incremental audiences and product sales are two of the major benefits for
companies that utilize Music Choice promotional packages.
Senior vice president of Arista Records, Ken Levy lauded the introduction
of the Music Choice OnStage package, "I believe in the power of a Music Choice
promotional package. I have no doubt the program Arista did with Music Choice
is one of the reasons why the Kenny G album Classics in the Key of G went
platinum."
MUSIC CHOICE -- the world's first digital audio service-provides cable,
satellite, telephone and Internet customers with CD quality music 24 hours a
day. Music Choice has 12 million customers worldwide. Headquartered in
Horsham, PA, Music Choice is a partnership between General Instrument
Corporation, subsidiaries of Sony Corporation of America, Warner Music Group,
Inc., EMI Music and several leading US cable providers: Adelphia Cable
Communications, Comcast Cable Communications, MediaOne, Cox Communications and
Time Warner Cable. MUSIC CHOICE is a registered trademark of Music Choice.
Visit the MUSIC CHOICE Web site at musicchoice.com.
Entertainment Boulevard, Inc., entertainmentblvd.com, is one of
the leading providers of streaming entertainment-related media on the
Internet. Among the firm's award-winning Web sites is one of the most
comprehensive interactive music video channels on the Web. Entertainment
Boulevard's music site has rapidly become a premier music destination site on
the Internet. The firm's mandate of Internet global expansion includes
launching current and future Web sites under the umbrella of
EntertainmentBlvd.com. Based in Los Angeles, Entertainment Boulevard
continues to aggressively develop and implement strategic alliances with key
commerce and entertainment companies, broadening its presence worldwide.
Forward-looking statements in this press release are made pursuant to the
"Safe Harbor" provisions of the Private Securities Litigation Reform Act of
1995. Investors are cautioned that such forward-looking statements involve
risks and uncertainties, including, without limitation, the continued
popularity of the Company's websites and product orders stemming there from,
increased levels of competition, technological change, dependence upon third
party suppliers, and other risks.
SOURCE Music Choice
-0- 12/06/1999
/CONTACT: Kerry Driver, kerry@middleberg.com, or David Friedman,
davidf@middleberg.com, both of Middleberg + Associates, 212-888-6610, for
Music Choice; or Kim Winnick of Music Choice, 215-784-5854,
kwinnick@musicchoice.com/
/Web site: musicchoice.com
entertainmentblvd.com
(EBLD) |
