Circle.com Enhances E-mail/Web Synergies With
NetMarquee Inc.
BALTIMORE--(BUSINESS WIRE)--Dec. 7, 1999--Circle.com (Nasdaq: CIRC - news) a leading
Internet professional services company, today announced the strategic acquisition of NetMarquee, Inc., to offer its clients seamless
solutions integration between e-mail and Web site customer interfaces. Terms of the transaction were not disclosed.
NetMarquee, a Needham, Mass.-based Internet direct marketing company specializes in customized content development and
management, online metrics reporting, e-mail broadcast, and marketing programs to drive customers to the Web.
``Adding NetMarquee's capabilities allows Circle.com to offer our clients a strategic vehicle to drive traffic to their Web sites where we
can further manage the customer's experience with our clients' brands,' said Bob Wilke, CEO of Circle.com. ``We've brought the
customer relationship management model to a new playing field by extending the benefits of e-mail marketing capabilities, integrated
e-mail technology, and results-oriented instant feedback to our clients.'
NetMarquee will operate as a subsidiary of Circle.com. Paul Baudisch, CEO of Netmarquee will become General Manager of the new
Circle.com subsidiary. David Gumpert, NetMarquee's chairman, will become a Circle.com vice president and focus on strategic
communication issues.
``Our new relationship with Circle.com is a clear win-win for all,' said Baudisch. ``Together, we are combining a critical direct
marketing strategy to one of the leading Internet professional services companies. We are now in a much better position to serve our
expanding roster of clients by combining results-based email and web marketing under one roof.'
Circle.com's client base will expand to include those clients currently with NetMarquee, including, Lexmark, Symantec, Lotus
Development, New England Business Service (NEBS) and the Ewing Marion Kauffman Foundation.
Circle.com, a unit of Snyder Communications, Inc. (NYSE: SNC - news), is a leading Internet professional services company,
providing customer relationship management solutions on the Web for leading companies worldwide. Circle.com provides complete
end-to-end Web enabling services for leading companies. Major clients include: IBM, UPS, Wall Street Journal.com, Talbots.com,
OfficeDepot.com and PNC Bank. Circle.com employs 400 people in offices worldwide.
Contact:
Circle.com
Victor Mandel, 410/230-3789
or
Arnold Public Relations
David Mortazavi, 617/587-8117 |
