Tuesday December 7, 8:17 am Eastern Time
Company Press Release
Sand Technology Provides New Dimensions for Customer Relationship Management (CRM)
MONTREAL--(BUSINESS WIRE)--Dec. 7, 1999--SAND TECHNOLOGY(NASDAQ:SNDT - news)
Nucleus Enhances Oracle, SAS in Access to Customer Data
A leading customer relationship marketing (CRM) specialist, DunnHumby Associates, is now able to offer its clients direct access to fast ad hoc customer analysis thanks to the implementation of award-winning Nucleus Exploration products from Sand Technology Systems International Inc. (NASDAQ: SNDT - news).
``The customer relationship management market is changing rapidly and it is essential that we be at the forefront of developing revolutionary solutions,' said Paul Springfield, Vice President at DunnHumby, in the United Kingdom.
Nucleus, which is being used as a front-end exploration tool, was introduced to help cope with DunnHumby's clients' rapidly increasing demands for ad hoc queries on their customers' buying patterns - analysis which could not be carried out quickly and easily with other solutions.
``We required a highly scalable data exploration tool, capable of viewing and reporting from both our SAS application and Oracle database,' explained Springfield. ``We needed a tool which could perform rapid analysis, be flexible within the relational model, and which would run on NT, our platform of choice.'
After discovering Nucleus' unique capabilities in their own internal projects, DunnHumby soon found themselves re-thinking how they work with their customers. ``Today we are starting to provide all our clients with access to their own data in a Nucleus database either from our site or at their site, whichever is preferred.' comments Springfield. ``Tesco in the Republic of Ireland now has access to their database across an ISDN line through a browser, accessing a 1/4 of a billion rows in a sub-minute response. It has become easy for us to send the data held in Nucleus to their own sites. As we predicted, Nucleus implementation and administration was very simple, and the application complemented most existing data strategies. The simplicity of it all is truly astonishing. Every column of data, for example, is indexed so there is no agony deciding what indexes are needed.'
``Applications like this will enable our customers to make more informed decisions at all times whilst allowing us to manage their data centrally,' Springfield summarized. ``The retail market is highly competitive. Sand Technology Systems is working with us to give both existing and new customers true competitive advantage.'
About DunnHumby Associates
DunnHumby Associates is the UK's leading relationship specialist established by Edwina Dunn and Clive Humby in 1989. DunnHumby's key markets are large retail and financial institutions and customers include BMW UK, Tesco Republic of Ireland, Channel 5, John Lewis Partnership, Tesco Clubcard, Age Concern, and Fidelity Investments. |
