Rare Medium Inc. Continues to 'Master the Internet Revolution'
Internet Firm Adds Two New 'Masters' to National Print Campaign; National Campaign Generates Attention for Rare Medium
DALLAS, Dec. 6 /PRNewswire/ -- Rare Medium Inc., the Web consulting services arm of Rare Medium Group Inc. (Nasdaq: RRRR), added two new "Masters" this week to its national print advertising campaign, "Master the Internet Revolution." Joining Rare Medium's select and unique group of experts are "Uri Enchek," master chess strategist, and "Roland N. Di'Niro," master lemonade merchant. The Internet solutions firm's innovative campaign aims to brand the company through its formidable combination of venture funding, e-commerce, strategic consulting, web development, back-end integration and web branding.
The five black-and-white ads in the campaign are running nationwide in newspapers, business and industry publications that include Business 2.0, BusinessWeek, Fast Company, Forbes, Forbes ASAP, Industry Standard, Interactive Week, The Red Herring and The Wall Street Journal. Direct mail, online communications and collateral also are included in the firm's marketing efforts.
"This campaign is more than simply a clever slogan. It's a bold statement of our ability and commitment to help our clients be the masters of the Internet," said Mathews. "The impact of the Internet is creating a revolution that is breaking apart the substructure of business as we know it. We want our audiences to know Rare Medium has the ability to help our clients master this Internet 'revolution'.
"Each ad delivers the message that it takes more than a singular level of expertise in order to master the complexities of the Internet and positions Rare Medium as having the necessary strengths, talents and abilities," added Mathews.
"Master the Internet Revolution" injects a sense of precision, distinction and style by featuring individuals who are masters of unique professions. All ads include Rare Medium's new tagline, "Building the blockbuster companies of the future."
"Master the Internet"
Using a skillful and strategic play on words, including "Rare Medium," the campaign features five "masters" whose names represent Rare Medium's various Internet disciplines.
-- "Uri Enchek" Master Chess Strategist: "The quintessential strategist.
Anticipator, seemingly psychic and always ahead of the game. It takes
more to be a player in today's ever evolving e-business world ... "
-- "Roland N. Di'Niro" Master Lemonade Merchant: "Hard work, dedication
and an entrepreneurial spirit. It takes more to expand and thrive in
the world of e-commerce ... "
-- "Luke N. Toomyaise" Master of Hypnosis: "Captivate. Mesmerize. It
takes more than the incredible power of suggestion to transform your
business ... "
-- "Lyn Berlee" Master Contortionist and Acrobat: "Flexibility. Agility.
And precise coordination. It takes more in today's ever-evolving
e-business climate ... "
-- "Mark N. Stears" Master Brander: "Distinction. Identity. Ownership.
It takes more to make your mark in an industry ... "
The ads end with "From venture funding, strategic consulting and back-end integration to web development and indelible branding, it's rare to find a company that knows the medium as well as we do. If you want a partner that can help you master the most powerful tool in business, talk to Rare Medium."
About Rare Medium Group Inc.
Rare Medium Group Inc., through its wholly-owned subsidiary, Rare Medium Inc., www.raremedium.com, provides Internet solutions and E-commerce strategies that improve business processes and develop branding strategies, marketing communications and interactive content to large and medium-sized companies in the financial, automotive, consumer service, retail, technology, entertainment and consumer goods industries. Clients include Microsoft, The New York Times, Merrill Lynch, Epson and Hotel Reservations Network, among other leading companies. Rare Medium Group Inc. also invests in companies that offer paradigm-shifting ideas to incubate and capitalize the next wave of blockbuster Internet companies, which are further supported by the services of its Internet development and solutions subsidiary. Rare Medium Group Inc. is headquartered in New York City and with its subsidiaries employs more than 600 Internet professionals in its 12 offices throughout the United States, Canada and abroad. More information about Rare Medium Group Inc. and companies currently in development is available at www.raremediumgroup.com.
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Rare Medium Group Inc., and its subsidiaries' business and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Rare Medium's limited operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favorable terms and those risks discussed in the company's filings with the SEC.
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SOURCE: Rare Medium Inc.
CONTACT: Patty Sullivan of Tractor Beam Inc., 214-747-5400, for Rare Medium Inc.; or George Campbell of Rare Medium Inc., 214-742-7273 |
