Bluefly is mentioned in US News latest magazine (Dec 13, 1999) in the "Picking the Plum Sites" section beginning on page 78. Bluefly gets the lengthiest write-up in the Clothing section. Here's what it says:
"Conventional shoppers who know they want a lamb's wool sweater for Uncle Oscar or a paisley turtleneck for sister Rose do best at behemoths like Landsend.com, which stockpiles deep inventories of most items and offers online customer service reps to help navigate the site. More serendipitous shoppers should try Bluefly.com, which sells end-of-season and overstock threads from some 250 brands - sensible Burberry's and funky Steve Madden - at up to 75% off retail. I snared an out-of-stock Isaac Mizrahi coat for $125, nearly 40% off. Crisp pictures and a nimble search engine that sorts by, say, size or price range, elevate Bluefly above cut-rate competitors like Outletmall.com and Cyberretail.com. Flat-rate shipping - $3.25 for standard delivery whether you order one item or 25 - and no sales tax enhance the "what a steal" vibe. Buy before Christmas and shipping is free. One caveat: Even the best photos, like those at Jcrew.com, may not truly depict clothing. The Mizrahi coat, for example, was a much brighter blue than expected." |
