POPM
Wednesday December 8, 8:09 am Eastern Time
Company Press Release
SOURCE: PopMail.com, inc.
PopMail.com, inc. Completes Acquisition in Building one of the Internet's Largest Affinity- and
Permission- Based Email Marketing Companies in the Broadcast, Media, Entertainment and Sports Industries
Acquisition of ROI Interactive to create email marketing company
MINNEAPOLIS, Dec. 8 /PRNewswire/ -- PopMail.com, inc. (Nasdaq: POPM - news) today announced it has completed the purchase of substantially all of the assets of Dallas-based
ROI Interactive, LLC, effective December 3, 1999. The acquisition gives PopMail.com and ROI a common technology and marketing platform, which enables PopMail.com to take full
advantage of ROI's powerful email marketing services.
Stephen D. King, CEO of PopMail.com, inc, stated, ``We are pleased to announce the completion of the acquisition of ROI Interactive, Inc to create the PopMail Network, which will
operate as a subsidiary of PopMail.com, inc. Our entry into permission-based email marketing has been a high priority for us; and as a result of this transaction, we will now be able to
offer ROI's email marketing services to a large and growing market of affinity groups, defined through broadcast, media, entertainment and sports.' ROI Interactive has been profitable
since its June 1998 inception and finished its first year of operations with revenues of $769,000. For the most recent three-month period, ROI Interactive had revenues in excess of
$500,000.
ROI Interactive, LLC, a ``permission marketing' email communications company, holds long-term contracts with 85 television stations and 68 professional sports teams, including a
league agreement with the NBA and WNBA and media companies including The Dallas Morning News. Television stations under contract with ROI include stations in all of the top 10
markets in the U.S. In addition, ROI provides exclusive email service and permission-based marketing for major professional sports teams including, among others, the 1999 Stanley Cup
Champion Dallas Stars (NHL), Anaheim Angels (MLB), and the recently awarded Houston Football Franchise (NFL), as well as sports entities such as Madison Square Garden;
including the New York Knicks, New York Rangers, New York Liberty and Hartford Wolfpack. These contracts provide opportunities for fee-based income and permission-based
marketing through the exclusive use of ROI's ``ENEWSNOTIFIER(TM)' program. This program is used by the stations and sports teams to notify their viewers, fans and customers in
advance of special events, shows, merchandise, and ticket availability and to generate ecommerce through the selling of tickets and merchandise.
Gary Schneider, CEO of ROI Interactive, said, ``With the combination of both permission- and affinity-based email services, PopMail.com is now provided with a competitive advantage
unlike any other in our industry.'
Mr. King further concludes, ``PopMail.com has already built one of the Internet's largest affinity-based email marketing databases serving the broadcast media industry. The addition of
ROI greatly expands our growing stable of services. The completion of this acquisition allows PopMail.com to leverage ROI's existing relationships in the television and professional
sports markets and gives the company the opportunity to build one of the Internet's largest affinity and permission-based email marketing and ecommerce companies serving the
broadcast, media, sports and entertainment industries.'
About PopMail.com, inc.
PopMail.com, inc. is a ``permission marketing' and ``affinity-based' email marketing company, serving the needs of individual businesses in a one-on-one relationship with their
customers. The Company targets four main vertical markets for its network services: Broadcast, Media, Sports and Entertainment industries. Companies in these vertical markets
typically have customers who have a strong affinity towards their products and services, such as a favorite sports team, radio station or upcoming broadcast or publication. Combining
these email services allows companies to cut through the clutter and inefficiencies of traditional marketing and begin promoting and branding more effectively and efficiently to their
viewers, listeners, fans and customers on the topics and items that are of interest to them.
The Private Securities Litigation Reform Act of 1995 provides a ``safe- harbor' for forward-looking statements. Certain information included in this press release (as well as information
included in oral statements or other written statements made by or to be made by the Company) contains statements that are forward-looking, such as statements relating to plans for
future expansion. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future; and accordingly, such
results may differ from those expressed in any forward-looking statement made by or on behalf of the Company. These risks and uncertainties include, but are not limited to, completion
of definitive purchase agreements, ability to obtain needed capital, those relating to development and construction activities, dependence on existing management, leverage and debt
service, domestic or global economic conditions, and changes in customer preferences and attitudes. For more information, review the Company's filings with the Securities and
Exchange Commission.
SOURCE: PopMail.com, inc. |
