Flat Panels To Dominate Display Market
(12/08/99, 5:50 p.m. ET)
By Jack Robertson, Electronic Buyers' News
CHONAN, Korea - In a sign that demand for flat-panel desktop computer monitors is here to stay, Samsung Electronics said revenue from desktop panel sales is slated to exceed that of notebook-PC displays within about three years.
Samsung's AMLCD division said by 2003, LCD monitor panels will account for 43 percent of all flat-panel display sales, compared with notebook screens, which will comprise 41 percent of the market.
That rapid transition is due to an astounding 87 percent compound annual growth rate within the desktop market, according to Wan Hoon Hong, senior AMLCD marketing manager for Samsung's display division, based here in Korea.
"Monitor panels this year will account for 24 percent of all FPD sales revenue, but will increase in the next 4 years," Hong said.
Samsung estimates that 4 million desktop monitors will be sold in 1999, increasing to 6.4 million in 2000, and to 9.9 million the following year. The company claims to have an 18 percent share of the market today and hopes to increase it to 20 percent in 2001.
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