Cisco Selects MessageMedia as Its E-messaging Solutions Provider Cisco and MessageMedia Join Forces to Enhance Customer and Channel Communications
BOULDER, Colo.--(BUSINESS WIRE)--Dec. 9, 1999-- MessageMedia Inc., a leading provider of marketing and customer relationship management services, announced today it has been selected by Cisco Systems, Inc., the worldwide leader in networking for the Internet, to provide outbound and inbound e-messaging services for Cisco customers, resellers and partners worldwide.
Cisco selected MessageMedia for its scalable e-mail solutions and its customer relationship management expertise. Under the terms of the agreement, MessageMedia will deliver the following turnkey e-mail services on behalf of Cisco:
High-volume, personalized, graphically enriched e-mail newsletters and announcements; Customer intelligence gathering e-surveys to monitor and analyze channel partner and customer perceptions; Management of incoming e-mail from Cisco channel partners and customers from around the world including company inquiries, service issues, unsubscribe requests and bounce-backs; Assistance in defining customer profiles for further targeting of audiences.
''Our relationship with MessageMedia gives us the tools to streamline our communications with both our dealer base and our channels organization,'' said Eric Bauer, Manager, Marketing Communications, for Cisco Systems, Inc. ''As the worldwide leader in networking for the Internet, we are committed to showcasing the business possibilities of the Internet and the effective use of e-messaging is a component of this strategy. MessageMedia will be a great partner in helping us fulfill our goals as we continue to grow.''
''Cisco Systems is the world's recognized leader driving Internet expansion and development,'' said Liz Wallace, senior vice president of sales and service for MessageMedia. ''With MessageMedia, Cisco is leveraging that leadership position with a strong e-mail-centered business-to-business and business-to-consumer dialog management process so that their e-messaging activities reflect the same leading-edge thought as their technology products.''
New strategies made by companies like Cisco, who recognize the value of customer relationships, are leading the next phase of e-commerce. Forrester Research, a leading industry analyst firm, projects the business-to-business e-commerce market to climb from $43 billion in 1998 to $1 trillion by 2003. The business-to-consumer market is expected to grow from $7.8 billion to $108 billion during the same period. |
