MADGF
Madge.web Packages E-Business for Braitrim
WEXHAM SPRINGS, United Kingdom--(BUSINESS WIRE)--Dec. 8, 1999-- Madge.web(TM), part of
Madge Networks N.V. (NASDAQ NM:MADGF), a global network solutions provider, has been
awarded a three-year contract to fully manage the international e-business infrastructure
for the UK's largest packaging services supplier to high-street stores, Braitrim.
Braitrim provides complete design and project management solutions for retail
packaging world-wide.
Madge.web's complete solution includes hosting the trading extranet, managing all
on-line security and providing a virtual network service to deliver a robust, end-to-end,
on-line supply chain management solution for Braitrim's several thousand global customers
and suppliers.
Braitrim's e-business strategy is designed to create a competitive advantage by
providing superior customer service around the world. The key component of this strategy
is that Braitrim can offer its customers faster and predictable product supply through
improved administration and supply chain management. In turn, this enables retailers to
get new product to market far quicker.
Braitrim's Jack Paddison commented: "We are very keen to make the most of Internet
technology to improve our business. That means we need far more than a `shop-front'
website. We need to make sure that our e-business strategy enhances our tradition of
first-class global customer service, and is fully utilised in terms of improving our
turnaround time. That ethic goes right through to making sure that our interactive
customer site is fast and easy-to-use, always available and secure. It's for those
reasons that we selected Madge.web as our partner for this project".
The on-line system hosted by Madge.web allows Braitrim's customers and clients --
which include all the major high street stores -- to order their packaging, labels,
hangers and carrier bags at any time of the day, as well as the ability to track the
status of their orders at any hour. This applies to customers and suppliers who are
supported by Braitrim's International offices in France, Germany, Hong Kong, India,
Morocco, Singapore, Sri Lanka, Sweden and Turkey. The on-line e-business system will
allow relevant Braitrim data to be accessed at any time, overcoming time-zone and
language difficulties, improving co-ordination and speeding the supply chain.
Braitrim's on-line store is already popular and gaining momentum. With a growing
number of customers and suppliers being implemented, it is anticipated that there will be
a 10 fold increase by 2001. Madge.web is providing a fully scalable service, which will
easily meet all future demand.
To ensure that the on-line ordering offers the same, strict client confidentiality as
the traditional phone or catalogue procurement, Madge.web has secured all data traffic
with advanced security.
Madge.web will monitor the security and the performance of the e-business
infrastructure 24 hours a day, every day of the year. This round-the-clock proactive
management helps to ensure continuous availability of Braitrim's e-business.
Martin Malina, vice president of global marketing, Madge.web says: "Braitrim's strong
e-business strategy demonstrates how Internet technology is changing the way businesses
operate. It is a fine example of the speed at which the New Economy is becoming such a
reality, and further evidence that Madge.web is a serious player in helping companies
make the most of this economic era."
About Braitrim
Braitrim provides complete design and project management solutions for retail
packaging world-wide and has major European retail groups amongst its clients. It has
prided itself on business innovation for over two decades.
Braitrim recognised well before the rest of the industry that, in order to compete
more effectively, it needed to transfer a proportion of its production overseas. This
pioneering spirit is but one example of initiatives which have enabled Braitrim to grow
to an international company with an annual turnover in excess of $120M.
In support of retail store groups in the UK, Germany and France, Braitrim has
established a network of 11 customer service and supply centres throughout the world, in
countries where garments are manufactured.
About Madge.web
With its core strengths in multinational managed services (networking and webhosting),
Madge.web provides managed communications and electronic content delivery services to the
financial services and media/publishing industries. These services are run over Madge's
own global network, with nearly eighty points of presence in over thirty countries.
About Madge Networks N.V.
Founded in 1986, Madge Networks (NASDAQ NM:MADGF) is a global managed network services
and product solutions provider specializing in mission-critical enterprise needs. The
company's goal is to optimize the implementation of enterprises' voice, video and data
networks with the ultimate aim of converging all networking needs on Internet Protocol
(IP) solutions. The company's main business centers are at Wexham Springs, United
Kingdom, Eatontown, New Jersey and San Jose, California. Information about Madge's
complete range of products and services can be accessed on the World Wide Web at
www.madge.com
Private Securities Litigation Reform Act Statement
Investors should take note that certain statements in this press release are
forward-looking and may not give full weight to all of the potential risks (e.g.,
competition, management of change, financing needs, the challenge of managing expenses to
changing revenue and changed priorities and resource allocation resulting from these and
other factors). Forward-looking statements included in this press release include
statements which refer to the term and terms of the agreement, and other statements which
are not completely historical. Actual results, actions or events could differ materially.
For more information on risks, please refer to Madge's SEC filings, including Madge's
most recent SEC filings on Form 20-F and Form 6-K.
Note to Editors: Madge, the Madge logo and Madge.web are trademarks, and in some
jurisdictions may be registered trademarks, of Madge Networks or its affiliated
companies. Other trademarks appearing in this document are the property of their
respective owners.
CONTACT: Braitrim Group
Jack Paddison, +44 181 723 3000
service@braitrim.com
or
Madge.web
Helen Petts, +44 1753 661 175
helen.petts@madge.com
or
Text 100
Jorn Sanda, +44 181 242 4119
jorns@text100.co.uk
09:20 EST DECEMBER 8, 1999 |
