Household Direct.Com Retains OTC Financial Network to Lead Comprehensive Investor Relations Campaign
NEW YORK, Dec. 8 /PRNewswire/ -- HouseHold Direct.com, Inc. householddirect.com (OTC Bulletin Board: BYIT - news) announced the selection of OTC Financial Network, a division of National Financial Communications Corp. (NFC) of Needham, Massachusetts, to direct its financial communications and shareholder relations campaign.
HouseHold Direct.com is an Internet membership club, operating within the $50-billion wholesale distribution market. The Company is creating a massive Internet application that offers its members a special ``cost plus handling' pricing system. By eliminating conventional retail and wholesale markup, the consumer benefits directly, and the manufacturer gains the ability to offer extremely specific products to qualified consumers.
The enhanced E-commerce portal will be introduced in January 2000 with several sophisticated features including the planned availability of over 800,000 products, automatic generation of member buying profiles, and unique targeted marketing by manufacturers and by HouseHold Direct.com.
``Right on the heels of several important acquisitions, and in the anticipation of future developments, we wanted to tell our story to the general and investing public. The time was right to team up with an experienced partner such as OTC Financial Network,' stated John Folger, President and Chief Executive Officer of HouseHold Direct.com.
The partnership with National Financial Communications will lead to coverage of HouseHold Direct.com in both mainstream and financial publications. This contract will complete the coordinated investor relations effort with SmartStockAdvisor Group operating directly on the Internet and OTC Financial Network acting on more traditional media networking grounds.
President of National Financial Communications Geoffrey Eiten added, ``HouseHold Direct.com, with its unique 'cost-plus handling' membership pricing system, has a potential to grow into a very exciting E-commerce story. We look forward to reporting the Company's rapid progress to the investment community.'
OTC Financial Network, a division of National Financial Communications Corp., is a financial communications and investor relations firm specializing in the representation of micro-cap companies.
HouseHold Direct.com, utilizing a unique ``cost-plus handling' business model, delivers its clients a pricing and shopping service that allows consumers to buy brand-name products at direct manufacturers' and distributors' prices.
Forward-looking statements in this release are made pursuant to the ``safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.
SOURCE: HouseHold Direct.com, Inc.
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