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Microcap & Penny Stocks : HouseHoldDirect.com (BYIT)-The Next SAMS/Walmart Ecommerce

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To: Kimberly Lee who wrote ()12/10/1999 9:18:00 AM
From: SmartStockAdvsr.com   of 2994
 
Household Direct.Com Retains OTC Financial Network to
Lead Comprehensive Investor Relations Campaign

NEW YORK, Dec. 8 /PRNewswire/ -- HouseHold Direct.com, Inc. householddirect.com (OTC Bulletin Board: BYIT - news) announced the selection of OTC Financial Network, a division of National Financial Communications Corp. (NFC) of Needham, Massachusetts, to direct its financial communications and shareholder relations campaign.

HouseHold Direct.com is an Internet membership club, operating within the $50-billion wholesale distribution market. The Company is creating a massive Internet application that offers its members a special ``cost plus handling' pricing system. By eliminating conventional retail and wholesale markup, the consumer benefits directly, and the manufacturer gains the ability to offer extremely specific products to qualified consumers.

The enhanced E-commerce portal will be introduced in January 2000 with several sophisticated features including the planned availability of over 800,000 products, automatic generation of member buying profiles, and unique targeted marketing by manufacturers and by HouseHold
Direct.com.

``Right on the heels of several important acquisitions, and in the anticipation of future developments, we wanted to tell our story to the general and investing public. The time was right to team up with an experienced partner such as OTC Financial Network,' stated John Folger, President and
Chief Executive Officer of HouseHold Direct.com.

The partnership with National Financial Communications will lead to coverage of HouseHold Direct.com in both mainstream and financial publications. This contract will complete the coordinated investor relations effort with SmartStockAdvisor Group operating directly on the Internet and OTC Financial Network acting on more traditional media networking grounds.

President of National Financial Communications Geoffrey Eiten added, ``HouseHold Direct.com, with its unique 'cost-plus handling' membership pricing system, has a potential to grow into a very exciting E-commerce story. We look forward to reporting the Company's rapid progress to the
investment community.'

OTC Financial Network, a division of National Financial Communications Corp., is a financial communications and investor relations firm specializing in the representation of micro-cap companies.

HouseHold Direct.com, utilizing a unique ``cost-plus handling' business model, delivers its clients a pricing and shopping service that allows consumers to buy brand-name products at direct manufacturers' and distributors' prices.

Forward-looking statements in this release are made pursuant to the ``safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued
acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and
Exchange Commission.

SOURCE: HouseHold Direct.com, Inc.

Disclaimer: SmartStockAdvisor. com is a compensated agent of HouseHold Direct.com, Inc. SSA has been hired to perform investor relations for the company and is being compensated as follows monthly: $9,000 cash, 20,000 stock warrants with an exercise price of $0.10, 15,000 stock warrants with an excise price of $0.25, and 15,000 stock warrants with an exercise price of $0.50 for a three month period ending February 22, 2000. These warrants expire November 22, 2001. Some individuals comprising SmartStockAdvisor.com hold individually owned unrestricted shares of HouseHoldDirect.com, which collectively amounts to less than one half of one percent of outstanding shares. We are not a registered investment advisor and suggest that you consult with an independent registered advisor as well as do your own research before investing in any stock. The opinions and analysis included herein are based on sources believed to be reliable but no warranty, expressed or implied, is made as to their accuracy, completeness or correctness. Readers are advised that this communication is issued solely for information purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities. The reader should verify all claims and do their own due diligence before investing in any securities mentioned. Investing in securities is speculative and carries a high degree of risk, of which may or may not be suitable for everyone.
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