| ZSUN News: "Friday December 10, 6:03 am Eastern Time 
 Company Press Release
 
 Access 1 Financial Issues Buy Recommendation With $36
 12-Month Projection On ZiaSun Technologies
 
 SOLANA BEACH, Calif.--(BUSINESS WIRE)--Dec. 10, 1999--ZiaSun Technologies, Inc (OTC BB:ZSUN - news), a
 profitable Internet holding company, today reported that California-based Access 1 Financial initiated coverage of the
 Company with a buy recommendation and a 12-month price target of $36 per share.
 
 The initial coverage of ZiaSun Technologies by Access 1 Financial noted that the Company ``is unique in holding a strong and
 often dominant market position in the rapidly emerging Asian Internet market while retaining strong ties to American and
 European markets. The incorporation of a number of rapidly growing Internet and e-commerce subsidiaries into the ZiaSun
 corporate fold has increased its competitive advantage in both Asia and the United States... Particularly important is the
 Company's strong regional ties and experience throughout the Asia-Pacific Rim, offering it a significant competitive
 advantage over newly-emergent European and American corporations seeking entry.'
 
 The report also stated that the investment potential for ZSUN ``...is also increased by its diverse service suite and the
 substantial integration of its subsidiaries, eliminating the need for outsourcing and offering clients comprehensive Internet
 service and solutions... We recommend the accumulation of its shares for appropriate investors interested in supporting a
 well-managed company; one that will likely exceed our 12-month projection of $36 per share, reflecting a valuation of 10X
 estimated year 2000 revenue.'
 
 Access 1 Financial's recommendation on ZiaSun Technologies also included statements regarding future spin-offs of ZSUN
 subsidiaries (although not calculated in Access 1 Financial's forecasts) and the resulting benefits to the Company's financial
 results: ``We project a factor in ZiaSun's future value to be in its inherent and proven ability to select and purchase profitable
 niche market Internet properties, and to improve their operations through management and the synergies created through
 ZiaSun's network. The profitability of these entities does not simply lie in their operating value, but also in their ability to be
 spun off from ZiaSun. ZiaSun is currently finalizing the spin-off of Asia4Sale.com. The specifics of the final spin-off
 agreement are not yet finalized, but ZiaSun is expected to retain partial ownership of the site and show tremendous return on
 investment from the agreement (expected minimum of $5 million to the bottom line in Q4 1999 and Q1 2000). This type of
 spin-off will allow greater investment in subsidiary operations while ZiaSun is still able to profit from improved operations
 through its wholly retained network and those of its spin-offs.'
 
 Comparative analysis included in the report provides investors additional insight regarding present trading of ZSUN relative
 to its publicly traded peers: ``At current valuation, ZiaSun represents a value play in the Internet industry as it is trading
 sharply below expected multiples for both its industry and anticipated forward growth rate. The recent IPO of China.com
 shows the high valuations that US investors are beginning to give Asian Internet properties. Since going public at $20 per
 share, its stock has surged to over $100 per share despite lacking large revenues or a solvent earnings base. Much of
 China.com's valuation can be attributed to its position within the rapidly expanding Asian Internet marketplace. ZiaSun is also
 firmly grounded in the Asia-Pacific region, possessing significantly higher earnings and revenue.
 
 The high valuation of China.com mirrors that of other US Internet companies with similar models to ZiaSun subsidiaries.
 TheStreet.com is currently a leading provider of investor information and materials aimed at helping readers make informed
 investment decisions. Its business model is similar to that of ZiaSun's Online Investor Advantage site. However, Online
 Investor Advantage goes further, providing more educational materials to investors. Additionally, the convergence of
 Swiftrade.com with the Online Investors Advantage site will provide greater benefits to both ZiaSun and users of the site as
 trade execution is added to the investor education process. Altogether, the Internet Holding Company model has proven
 extremely successful on a valuations basis. A similar Internet Holding Company, CMGI, is currently trading at over 90X
 revenue. We expect ZiaSun to move towards these types of valuations as more of its subsidiaries are spun-off and as the
 Company continues to outperform competitors on revenue, earnings, and margin basis.``
 
 For a complete copy of the buy recommendation on ZiaSun Technologies, please contact Access 1 Financial directly at
 310-581-7997.
 
 ZiaSun Technologies, Inc. is a leading Internet holding company focused on e-commerce and specialized online support
 services within Asia and other international markets. The Company's Internet offering includes Asia4Sale
 (www.asia4sale.com), AuctionAsia (www.auctionasia.net), MEDIAhits (www.mediahits.com), Momentum Asia
 (www.momentumasia.com), Momentum Finance (www.mfinance.com - a top 100 financial website), Momentum Internet
 (www.momentumplus.com), Online Investors Advantage (www.i-advantage.com), PINmail (www.pinmail.com), Search
 Dragon (www.searchdragon.com), ServiceLive (www.servicelive.com) and Swiftrade (www.swiftrade.com).
 
 Note: Any statements released by ZiaSun Technologies, Inc. that are forward-looking are made pursuant to the safe harbor
 provisions of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that forward-looking
 statements invoke risks and uncertainties that may affect the Company's business prospects and performance. These include
 economic, competitive, governmental, technological and other factors discussed in the statements. Readers should also note
 that the Company does not endorse any statements made within this release by third parties, and only provides such statements
 for informative purposes.
 
 Contact:
 
 OTC Financial Network
 Geoffrey Eiten, 800-230-3519/781-444-6100 ext. 13
 geiten@otcfn.com
 www.otcfn.com/zsun
 or
 ZiaSun Technologies
 Mark Harris, 858-350-4060
 mark@pinmail.com
 www.ziasun.com
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