Clipped from an InformationWeek Online article:
Tranz-Send Broadcasting Network Inc. in San Francisco is developing
an online movie database that, in time, will include "every version of
every film in every language," says Per Caroe, manager of special
projects. "Since there are 275,000 films created since Lumiere and
Edison got busy, it's a daunting task. The amount of data is so
overwhelming that I wake up at 2 in the morning sweating." Tranz-Send's
database will be at www.clickmovie.com and will let customers search
for a movie and download it on a pay-per-view basis.
In selecting a Web-development platform, the company had to consider
its need for back-end systems that could handle huge volumes and a
robust personalization engine. Last summer, it chose Open Market Inc.'s
Transact E-business systems. Open Market had just acquired
content-management company FutureTense Inc. and its Internet Publishing
System technology, and the companies worked quickly to integrate their
commerce and content technologies. Scheduled to launch this month,
Clickmovie.com is the first to use the combined system.
Caroe says Open Market demonstrated a simple method of developing the
movie database using different fields for information such as movie
title, director, producer, and lead actor. In the meantime, developers
using IPS technology are using Word or an HTML editor to create
templates of the HTML pages that visitors will see. As a visitor
requests information, the page templates will call the appropriate
content from the database and plug it in to the page. Pages are
generated at the time of delivery instead of being handcrafted in
advance, increasing the degree of personalization and decreasing the
work developers must do, says Bob Warren, director of IPS product
management.
"Companies are looking for ways to eliminate or reduce the amount of
technical support required to produce and maintain business-critical
Internet sites," Warren says. "They want product or brand managers to
be able to control what's happening on the site at a moment's notice."
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By: Candee Wilde
Copyright 1999 CMP Media Inc.
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