Gorilla and King Portfolio Candidates Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : Gorilla and King Portfolio Candidates

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: John Stichnoth who wrote (12593)	12/11/1999 4:25:00 PM
From: unclewest	Read Replies (2) of 54805

hi john, speaking of gmst i just received this e-mail from a friend and fellow gmst investor who lives in seattle. it fascinates me because i have a similar story for sears and sound advice stores here in south florida. unclewest ....did my "due dilligence" at the Circuit City store yesterday. Looked at about fifty television models and chatted up a couple of sales people pretty heavily. (fortunately, it was a slow period, so they were happy to talk). After looking at the Guide+ enabled sets (which Circuit City is specifically marketing against TIVO by pointing out that many of the features of the Guide are built in the set and don't require an add-on) I asked the lovely salesgirl how she got customers to buy a set. So much to choose from, so many options, sizes, picture choices, etc. She did not know why I was asking the question, but she said...."I show them the Guide. I explain how easy it makes everything for them. It seems to remove the uncertainty and it gets them excited about the sets". She seemed to have a lot on the ball, and I think she had found her technique. The guide makes a difference in the sales approach and gets even the average joe pretty excited about using that new big TV set. I am so much more alert to ads demonstrating GMST products now. Very exciting to see the full color circulars of the Guide+ as the key pitch point for these big electronic houses.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next