exactly...,you see there are two ways to approach it as I see it. You either 1.) put yourself in the hole by spending tons of money branding the site first and getting exposure (Yahoo, AMZN, etc. did this early on in the race and got the holeshot....this is why it paid off to spend all the money doing it, but the second tier companies that try this approach will most likely fade away). Then 2.) worry about building content to appease the eyeballs collected from the big marketing push and hope it is sufficient to keep them coming back.
Or you could 1.)spend all your money buying up the best content that you can get your hands on, 2.)watch it grow in both quantity and quality by essentially building upon itself, and then 3.)throw it head first into the public eye knowing full well that is a superior product to those currently leading the market (the ad campaign will get tons of new eyeballs to check you out, but the content is what will bring them back time and time again)
Of course Russell has as of yet been reluctant to implement #3 listed above, but you and I both know that it is coming soon and in a big way.
Like I said, Yahoo, Lycos, Xcite, etc were the first ones to the party, so of course they are going to have the edge.
Thus, heavy advertising would be a waste of money if you want to compete amongst the elite unless you have a superior product.
this is my current take on things FWIW -
keep it real, brk |
