LinkShare Wins U.S. Patent for Technology That Drives Affiliate Programs On the Web
U.S. Patent No. 5,991,740 Confirms LinkShare's Technological Invention
NEW YORK--(BUSINESS WIRE)--Dec. 6, 1999--LinkShare Corporation linkshare.com announced today that the U.S. Patent & Trademark Office granted U.S. Patent No. 5,991,740, covering LinkShare's innovative technology for tracking and managing e-commerce relationships on the Internet. LinkShare is the worldwide leader in affiliate marketing programs for companies doing business on the Web.
''The grant of this patent confirms the innovation of our affiliate network model, along with the tremendous technology that makes it possible,'' said Stephen Messer, chairman, CEO and founder of LinkShare. ''This patent reflects the importance of our proprietary technology in our business strategy as we continue to grow and expand in our rapidly evolving industry. We will use our now patented technology to expand and enhance our network of more than 400 merchants and hundreds of thousands of affiliates so as to better serve our clients and customers.''
LinkShare pioneered and launched the first the affiliate marketing network using its now patented technology. The company's affiliate marketing software tracks and measures user traffic and transactions made within the LinkShare Network for LinkShare's client companies -- more than 400 leading online merchants including Borders.com, Dell Computer, Outpost.com and 1-800-Flowers.com.
LinkShare's affiliate marketing programs help companies develop and manage strategic online partnerships that increase brand awareness and drive additional traffic to their sites. By providing the tools and technology to structure flexible, performance-based agreements, LinkShare enables online sellers to measure the value of traffic referred by affiliate Web sites and compensate those sites in a way that makes sense for their businesses.
About LinkShare Corporation
LinkShare Corporation (http://www.linkshare.com) is the worldwide leader in affiliate marketing programs for companies doing business on the Web. In 1996 LinkShare created the concept of and launched the first affiliate network, a Web-based marketplace where multiple merchants and affiliates refer customers to each other and place a value on the traffic. The company manages the largest affiliate network, which includes hundreds of thousands of affiliate sites and more than 400 leading merchants, including 1-800-Flowers.com (NASDAQ: FLWS - news), Borders.com (NYSE: BGP - news), CBS SportsLine, Dell Computer (NASDAQ: DELL - news), OfficeMax (NYSE: OMX - news), Omaha Steaks, Outpost.com (NASDAQ: COOL - news), and Wine.com. LinkShare offers companies of all sizes an unparalleled degree of flexibility in software, services, and support for any performance-based partnerships that they choose to create. Companies use the LinkShare Network(TM) to create cost-effective, measurable programs to generate revenue, acquire customers, encourage trial, increase click-throughs and increase brand awareness. LinkShare, backed by investors including Comcast (NASDAQ: CMCSK - news) and the Internet Capital Group (NASDAQ: ICGE - news), is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.
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Contact:
For LinkShare Corporation:
Gayle Berkowitz/Amy Simpson
Fleishman-Hillard
212-453-2252/2327
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