LIBERATE'S INTERACTIVE TV SOFTWARE PLATFORM ENABLES DEVELOPERS TO Create
Interactive TV Content With Industry-Standard Web Authoring Products
LOS ANGELES, Dec 14, 1999 /PRNewswire via COMTEX/ -- Liberate
Technologies (Nasdaq: LBRT) and Macromedia (Nasdaq: MACR) today
announced they will integrate Macromedia's industry-leading Web
authoring solutions, Dreamweaver and Flash, into Liberate's interactive
TV software platform. Together, these powerful products allow
interactive television to come alive for both developers and television
viewers everywhere. Developers will be able to create dynamic content
that results in ground-breaking TV-Web integration, such as "TV-like"
interactive interfaces, rich-media advertisements, and online games. An
integrated solution demonstrating the combined Flash and Liberate
capabilities will be demonstrated at Western Cable, December 15-17, in
Los Angeles.
"The union of Flash and Dreamweaver with our products is a match made
in content developer's heaven," said Charlie Tritschler, vice president
of marketing, Liberate Technologies. "Our developers will now be able
to create high-impact visual content that can reach beyond the Web into
the living room without being restricted by bandwidth or proprietary
authoring tools."
Announced as part of Liberate's PopTV(TM) Program, the integration of
these products will enable developers to provide content for the
convergence of television with the Web. Liberate will create extensions
to Dreamweaver, Macromedia's market-leading professional, visual Web
authoring environment, to enable developers to easily produce content
for display on televisions using the Liberate software solution.
Liberate will also seamlessly integrate the Flash Player technology
into all of its products for the cable and telco/ISP markets. Flash is
the industry standard for high-impact, vector-based Web sites that
deliver motion, sound, interactivity, and graphics. Flash integration
will enable developers to produce content with the same production
value and effects that consumers are accustomed to seeing on TV, as
well as the immediate playback of the many Web sites that already
incorporate Flash.
Macromedia Flash is a natural fit for interactive set-top boxes. Flash
graphics are compact and fast-loading, but are also resolution
independent so they scale with no quality loss to any size TV. Liberate
will ship a sample user-interface that incorporates Flash to licensees
who will add their own branding and look-and-feel using Liberate and
Macromedia developer tools.
"With this partnership, Macromedia Dreamweaver and Flash developers
will be able to take their expertise in Web design to the exciting new
area of interactive TV," said Kevin Lynch, senior vice president and
general manager for Macromedia. "The PopTV Program will enhance the
television experience for viewers everywhere and Macromedia is proud to
be working with Liberate to bring innovative and creative interactivity
to the television market."
"Liberate's decision to integrate Macromedia's Dreamweaver and Flash
into their platform is great news for interactive television producers
who want to take advantage of industry-standard authoring software as
part of their interactive television programming," said Sam Barone, CTO
of Mixed Signals Technologies, Inc.
About Macromedia Macromedia's mission is to add life to the Web. Our
award-winning products empower developers to provide the most engaging
experience on the Web and enable more effective e-business.
Headquartered in San Francisco, Macromedia has more than 600 employees
worldwide and is available on the Internet at macromedia.com
.
About Liberate Technologies Liberate Technologies is a leading provider
of a complete software platform for delivering Internet-enhanced
content and applications to information appliances, such as television
set-top boxes and game consoles. Liberate's Internet-based client and
server software allows network operators, such as telecommunications
companies, cable and satellite television operators and Internet
service providers to provide consumers access to network
operator-branded applications and services. Headquartered in San
Carlos, California, the company has sales offices in the U.S. and the
U.K.
Investors in Liberate include: Acer, America Online, Comcast, Cox
Communications, General Instrument, Hambrecht & Quist, Lucent
Technologies, MediaOne, Netscape, Nintendo, Oracle, Rogers
Communications, Sega, Shaw Communications, Sony, and Sun Microsystems.
Liberate, Liberate TV Navigator, Liberate Connect, Enhanced TV, PopTV
and the Liberate and PopTV logos are trademarks of Liberate
Technologies. All other trademarks are the property of their respective
owners.
"Safe Harbor" Statement Under the Private Securities Litigation Reform
Act 1995:
Information in this release that involves Liberate Technologies'
expectations, beliefs, hopes, plans, intentions or strategies regarding
the future are forward-looking statements that involve risks and
uncertainties. All forward-looking statements included in this release
are based upon information available to Liberate Technologies as of the
date of the release, and we assume no obligation to update any such
forward-looking statement. These statements are not guarantees of
future performance, and actual results could differ materially from our
current expectations. Factors that could cause or contribute to such
differences or risks associated with our business are discussed in the
Company's registration statement on Form S-1 declared effective by the
Securities and Exchange Commission ("SEC") on July 27, 1999, and in the
other reports filed from time to time with the SEC.
SOURCE Liberate Technologies
(C) 1999 PR Newswire. All rights reserved.
prnewswire.com
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CONTACT: Tom Neumayr of Liberate Technologies, 650-701-4065, or
tneumayr@liberate.com; or Megan Kirkwood of Macromedia,
415-252-2225, or
mkirkwood@macromedia.com; or Rebecca Smith of Brodeur,
617-587-2060, or
rsmith@brodeur.com, for Liberate Technologies
WEB PAGE: macromedia.com
GEOGRAPHY: California
INDUSTRY CODE: ENT
MLM
SUBJECT CODE: TDS
PDT
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