Presario Internet PCs Remain America's Favorite Retail
Brand [CPQ-news]
Compaq Presario Internet PCs Remain America's Favorite Retail Brand
Presario Best Selling PC During Retail's Busiest Buying Holiday Season
HOUSTON, Dec. 14 /PRNewswire/ -- According to NPD Intelect, Compaq
Computer Corporation's [CPQ-news] award-winning line of Presario Internet PCs
was the best selling PC brand in U.S. retail channels year-to-date ending
October 1999, with an overall 33 percent marketshare -- 9 points higher than
its nearest competitor(1).
The Presario family also garnered a record-breaking overall marketshare of
43 percent in October 1999 -- at the start of the busiest Holiday buying
season of the year -- leading in the U.S. computer retail market for desktops
and portables with respective shares of 43 percent and 44 percent.
For over two and half years, Compaq Presario has maintained its lead as
America's favorite consumer retail brand, capturing the No. 1 spot in 31 out
of 32 months since March 1997(2).
Presario Internet PCs continue to receive top industry awards, recognized
by industry leading computer publications for innovative technologies and
attractive price points. Since the beginning of 1999, Compaq Presario
Internet desktops and notebooks have won more than 78 awards, including the
prestigious PC Computing "MVP State of the Art Desktop" award given to the
Presario 5861.
In June 1998, Compaq introduced the first Internet PC, which included the
first Easy Access Internet Keyboard with one-touch buttons for instant
Internet access, search, e-mail, and commerce. In addition, Compaq introduced
the first broadband-ready Internet PCs in November, 1998. For more details on
Compaq consumer products, please visit Compaq's Web site at:
athome.compaq.com.
Compaq Background
Compaq Computer Corporation, a Fortune Global 100 company, is the second
largest computer company in the world and the largest global supplier of
computer systems. Customer support and information about Compaq and its
products are available at compaq.com.
Compaq and Presario, Registered U.S. Patent and Trademark Office. Product
names mentioned herein may be trademarks and/or registered trademarks of their
respective companies.
(1) According to NPD Intelect, a leading third-party provider of retail
point-of-sale information, Presario brand had 33% YTD marketshare ending
October 1999 and the nearest competitor was HP with a 24% YTD marketshare.
(2) According to NPD Intelect.
SOURCE Compaq Computer Corporation
-0- 12/14/1999
/CONTACT: Hedy Baker of Compaq Computer Corporation, 281-514-0484, or
email, hedy.baker@compaq.com/
/Photo: NewsCom: newscom.com
PRN Photo Desk, 888-776-6555 or 201-369-3467/
/Web site: athome.compaq.com
compaq.com
-- DATU002 --
1616 12/14/1999 09:00 EST prnewswire.com |
