No wonder HYC is being accumulated by institutions..
..look at their PR's, a new one out every couple of days. They keep investors informed...
check this out
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HYC
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+3/16
delayed 20 mins - disclaimer
Tuesday December 14, 7:56 am Eastern Time
Company Press Release
Hypercom Unveils ePOS-infocommerce - an Internet Enabled Point-of-Sale Information and E-commerce Platform
Business Editors/High Tech Writers
eBusiness Fall 99
NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress,
NewsCom, PressLink and on Business Wire's Web site at
www.businesswire.com
NEW YORK--(BUSINESS WIRE)--Dec. 14, 1999--
ePic - ePOS-infocommerce - Delivers Internet Content and Functions via POS Payment Terminals to Consumers, Expands Reach of the
Internet Beyond Current Internet Users
ePic Enables Merchants to Open and Operate Web Stores in
Conjunction with their Physical Stores, Benefit from Delivering Internet Based Advertising, Electronic Coupons, E-mail and Electronic
Receipts
Hypercom Corporation (NYSE: HYC - news) today introduced a comprehensive Internet based retail countertop commerce and information system. Dubbed ePOS-infocommerce(TM) or ePic, the industry's first Internet enabled POS payment terminal and server system enables merchants to support a range of Internet based functions via Hypercom© ICE(TM) series touch screen terminals. Hypercom's ePic also enables merchants to set up centrally hosted web stores and operate them via the terminal. ePic supports e-mail, on-screen advertising, interactive electronic coupons, interactive loyalty, electronic receipt capture, branding programs, and e-commerce -- in addition to traditional secure payment processing functions.
``Until now the substantial benefits offered by the Internet have not been realized by the majority of merchants. It has simply been too costly, too inconvenient and indeed, often not practical for many merchants to get involved with Internet based selling and promotional programs. Most importantly, virtual commerce has been all too foreign to most retailers. Hypercom's ePic uses the familiar, ubiquitous POS payment terminal to bring the benefits of the net to the merchant. ePic also bridges the gap between brick and mortar retail and the virtual storefront,' said George Wallner, president and CEO, Hypercom Corporation.
The End of 'Little Gray Boxes'
``With ePOS-infocommerce, Hypercom transforms the little card-swipe 'gray box' into a networked, screen-based customer-activated platform. ePic makes possible not only secure and fast card payments but also transforms the card payment device into a platform for merchants to deliver valuable information to shoppers, whether in the physical store, in the virtual store, or in the broader Internet commerce community. With ePic, the terminal essentially becomes a narrowcast consumer channel that accepts payments,' Wallner said.
``Most importantly, ePic will expose non-Internet users to Internet content, and thus expand the reach of the Internet into an entirely new domain, to a consumer market segment that may not get on the net for years to come,' added Wallner.
Broad Industry Support for ePic
Hypercom has worked closely with industry partners spanning all aspects of the financial transactions industry, including Visa International, MasterCard International, Paymentech and other industry leaders to ensure it delivers a solution that supports the key points in the financial transactions chain.
``Hypercom's ePic product strategy is a major step in integrating the physical and virtual payment worlds,' said Scott Thompson, Executive Vice President, Visa USA. ``Hypercom is providing a truly innovative platform with which large numbers of retail merchants will be able to embrace the electronic commerce world.'
``ePic from Hypecom strategically converges the physical and virtual worlds, and transforms POS terminals into everyday information delivery and program access platforms that give transaction-based service providers the potential to build incremental revenue, streamline their operations, and provide consumers with an array of new services,' said Fred Gore, senior vice president, North America Acceptance, MasterCard International.
``ePic represents a new paradigm for merchants that will improve customer retention,' said Laura Rogers, group executive for product management at Paymentech, the nation's second largest credit card processor. ``Many merchants either do not have PCs, or do not have ready access to them in their stores. With Hypercom's ePic, merchants greatly increase the functionality and programs they can perform with their ICE card payment terminals. As the first major payment network to endorse Hypercom's ICE, we are tremendously excited about the new opportunities ePic can afford our clients who use ICE terminals.'
``ePic is a technology that can add value to the shopper's experience at the point-of-sale,' said Bruce J. Brittain, president, Brittain Associates. ``Added value creates loyalty and retention. We'll be tracking ePic's progress with interest.'
``Hypercom's ePic strategy is an innovative approach that will lead to a significant and valuable transformation at the point-of-sale,' said Paul Martaus, president, Paul Martaus & Associates. ``We applaud the company's progressive leadership.'
Convergence of the Point-of-Sale and Internet: The Next Generation
Hypercom's ``next generation' ePic information delivery and program access solution lets merchants access and conduct an array of Internet-based applications that generate revenues and streamline operations. With e-mail, merchants can consolidate and expedite their communication with banks and consumers directly at the point-of-sale. By accessing the Internet at the countertop, merchants faced with charge-back disputes can quickly connect to a receipt-storage system, locate the receipt by date and card number, and send it directly to Visa or MasterCard by electronic mail, fax or electronic data interchange.
``ePic strategically converges the physical and virtual worlds, and transforms POS terminals into everyday information delivery and program access platforms that give transaction-based service providers an unprecedented opportunity to build revenues and streamline their operations, and provides consumers with an array of new services,' Wallner said.
Sophisticated interactive messages and revenue-generating incentives can be directed to shoppers when they are interacting with, and have their attention totally focused on, Hypercom's graphics-based ICE terminal at the point-of-sale.
Immediate on-screen access to loyalty and coupon programs can translate into high levels of consumer participation and generate additional revenues for the merchant delivering these programs. E-commerce gives small merchants the power to tap into a huge market beyond their storefront and dramatically increase sales - all at the point-of-sale.
Industry-related studies indicate that electronic and payment card transactions will continue to grow as consumers embrace the convenience and speed of card-based transactions. Within six years, electronic transactions are projected to grow from 24% to 48% of all consumer payments. Consumers will also accept and use more automated payment channels at a rapid rate.
``Even if the percentage comes in below that projection, it is essential that small merchants move now to establish their presence on, and extend their reach to the millions of consumers purchasing goods and services over the Internet,' Wallner said. ``Selling over the Internet is the most cost-effective way for merchants to dramatically extend their reach and increase sales. Indeed, it is a business imperative if merchants are to maintain and build sales.'
Hypercom's ePic will also provide financial institutions and merchants with a new core technology that will enable them to offer a wide range of electronic payment services that are customer-oriented, business integrated and available through Hypercom's ICE platform.
Innovative Technology
ePic builds on Hypercom's global expertise in developing end-to-end, value-added payment, networking and fast data systems to process electronic payments.
In addition to the Hypercom ICE terminals, ePic incorporates Hypercom's e-commerce web merchant-hosting software and Ascendent(TM) RealPay(TM) payment gateway which allows merchants to quickly set up Web storefronts and begin processing orders literally within hours. Hypercom's Ascendent RealPay is a versatile, high-performance transaction processing software solution that allows banks and other traditional transaction processors to quickly and easily become Internet payment processors. Because Ascendent RealPay software resides between the merchant location and payment processing host, payment processors can add new payment protocols, applications and functions quickly and easily without having to change existing legacy systems.
The rollout of Hypercom's ePic platform components is underway now. The company will work closely with merchants who use Hypercom's more than three million terminals to quickly transition to the new ePic system, and with millions of other merchants worldwide.
Hypercom Corporation (NYSE: HYC - news) is a global provider of end-to-end electronic payment solutions, including card payment systems, peripherals, network products, software and e-commerce payment solutions that add value at the point-of-sale for consumers, merchants and acquirers.
Headquartered in Phoenix, Arizona, Hypercom markets its products in more than 70 countries through a global network of affiliates and offices in Argentina, Australia, Brazil, Chile, China, Germany, Hong Kong, Hungary, Japan, Mexico, Russia, Singapore, Sweden, the United Kingdom and Venezuela. Hypercom's Internet address is www.hypercom.com.
Note to Editors: Hypercom is a registered trademark of Hypercom Corporation. ICE, ePOS-infocommerce, Ascendent and RealPay are trademarks of Hypercom Corporation. All other products or services mentioned in this document are trademarks, service marks, registered trademarks or registered service marks of their respective owners.
Certain matters discussed within this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although management of Hypercom believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include industry, competitive and technological changes; risks associated with international operations and foreign currency fluctuations; the composition, timing and size of orders from and shipments to major customers; inventory obsolescence; market acceptance of new products and other risks detailed from time to time in Hypercom's SEC reports, including the company's 10-K dated September 23, 1999.
--------------------------------------------------------------------------------
Contact:
Hypercom Corporation
Pete Schuddekopf, 602/504-5383
pschuddekopf@hypercom.com
or
Lois Paul & Partners
Marty Hoag, 650/286-3840
marty_hoag@lpp.com
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