Here you go DanPrice (as of close of 12/13/99): $16.44 52-Week Range: $26.75 - $3.88 Dividend/Yield: nil Market Capitalization: $896.0 million Shares Outstanding: 54.5 million Estimated Float (Shares): 22.8 million Average Daily Volume (Shares): 266,638 Book Value Per Share: $2.50 LTM Sales: $5.6 million Debt/Capital: 0.04% ROE (LTM): nil 12-Month Price Target: $26.00
FYDec. EPS % Change P/E 1998 ($0.63) NM NM 12 Mos. ($0.73) NM NM 1999E ($0.98) NM NM 2000E ($1.25) NM NM 2001E ($0.74) NM NM 3-Year Estimate CAGR in Rev. (1998A-2001E): 327%
MessageMedia, Inc. provides permission-based e-messaging solutions that help companies improve customer communications, strengthen customer loyalty, and ultimately improve the lifetime value of a customer. The Company generates revenue by offering an outsourced service solution for a subscription fee or a packaged software solution for a one-time licensing fee. Headquartered in Boulder, Colorado, MessageMedia has 280 employees and maintains offices in Alabama, New York, and California.
HIGHLIGHTS AND CONSIDERATIONS
* We believe that MessageMedia, Inc. is in the right markets at the right time, and we expect that the Company will continue to capitalize on three macroeconomic trends: * Internet adoption and e-mail usage are growing rapidly on a global scale. The Internet is a relatively small but fast-growing component of the content distribution, direct marketing, and customer relationship management (CRM) industries. A growing number of companies are outsourcing non-core technology.
* While MessageMedia's current customer base consists primarily of businesses communicating with consumers, we believe there is enormous potential for the Company to leverage its solutions in the burgeoning business-to-business (B2B) marketplace. MessageMedia currently provides Cisco Systems (CSCO), one of the most technically advanced B2B companies in the world, with messaging services that allow Cisco to interact more efficiently and effectively with its network of resellers. * We believe that MessageMedia's relationship with SOFTBANK will provide the Company with a long-term, sustainable advantage over many of its competitors. We suspect that this strategic alliance has brought the Company large, well-respected clients such as Yahoo! and E*Trade, and that it will continue to provide global exposure to new clients as SOFTBANK expands its international portfolio of Internet companies.
* MessageMedia has been under the radar of institutional investors and investment banks. Because the Company is the result of a series of acquisitions and a reverse merger instead of the typical high-profile, Internet IPO, we believe that MessageMedia's story is generally misunderstood or not known.
* MessageMedia has solid projected revenue growth. We project that MESG will have 4Q 1999 revenues in excess of $5 million, year 2000 revenues over $44 million, and will grow revenues at a 327% CAGR over the next three years.
* We believe that MessageMedia's management will continue to successfully build out its product offerings through an aggressive course of acquisition. The recent acquisitions of RevNet Systems and Decisive Technology demonstrate MessageMedia's commitment to developing a broad suite of solutions and transitioning into a provider of electronic online customer relationship management (e-CRM).
* We believe e-mail is an efficient and effective way for businesses to initiate, maintain, and enhance valuable relationships with customers. From our perspective, it is not possible for other traditional direct marketing and customer service modalities to compete with e-mail on cost, speed, or data collection.
* We believe that MessageMedia possesses a compelling financial model. By migrating high-growth customers from software packages to service solutions, the Company should create recurring, transaction-based revenue with higher gross margins.
* We believe that MessageMedia is using the right strategy for future business development. By focusing internal resources on clients with the highest growth potential, the Company should continue to discover new lines of business and grow revenues rapidly, while improving gross margins. The benefits of this strategy were seen in Q3 1999, when MESG's top ten accounts contributed 69% more revenue than in Q2.
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